2011 marks an important milestone for Italy who celebrates 150 years to the day when it attained Unification. A country steeped in old traditions, boasting a rich and vibrant history, is now defining the last details of a country-wide festivity.

After dazzling the word as host city for the XX Winter Olympics, this year Turin hosts a series of once-in-a-lifetime exhibits and events lasting for 9 months, organized and designed by the Italy 150 Committee. Back in April 2010, a naming Pitch was started on BootB for one of the most important exhibitions of the program. Simona10 was the BootB Creator crafting the winning name proposal, among 422 Solutions – “Station: Future” (Stazione Futuro).

Starting today and travelling into the future, this exhibit shows what Italy will look like tomorrow. Ideas, prototypes, products, and processes that express Italian creativity and innovation drive the exhibit. Multimedia, 3-D, videos, holograms, and virtual reality deliver exciting flights of fancy in diverse areas such as energy, chemistry, environment, food and health, communications, work, and space.

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When you buy an air freshener for your car, you know the ones you hang onto the rear-view mirror, what shape do you prefer? A tree, a leaf, a strawberry, an apple, a dolphin, a car, a flower?

Nowadays they do them in all shapes and colors. A producer coming from this industry knew very well what shape to give to its new product targeting families with children: a queen bee :). But since it was not so sure about the looks of it, it took the opportunity to ask BootB Creators for ideas.

What did he get in the end? Over 200 queen bee illustrations to pick from. This was one of those pitches buzzing with creativity so we asked shortlisted Creators to share with us the lovely illustrations.

Here are those for which we have received the license to publish on our blog!

Unusual and unique is how we may describe best the first furnishing items of the Under Pressure collection. Made from the old stocks of LHA, a hydraulic cylinders producer based in Brescia, Italia, each article of this one of a kind collection is composed of one or more stainless steel cylinder heads, rehabilitated to last longer and look better.

Half way between art and design, the collection comes to life through the initiative of Cesare Porretti, the CEO of LHA. Not knowing what to do with hundreds of kilos of steel components, he started a Pitch on BootB to get ideas on how to re-use his old stocks (the image below shows a preview of what the stock used to look like).

Let’s discover what these old rusty pistons heads turned into!

Just a month back we have shared with you the Solutions shortlisted by Masottina. You might remember that apart from the winning proposal, Masottina decided to buy other 3 print designs, to complement its brand awareness campaign.

As always, we’re happy to disclose what were the best Solutions. So here is the winning one, already included in the December issue of Gambero Rosso - the world’s authority on Italian food, wine and travel. Gianluca72 brought himself slight adjustments to the final version of the print page.

In the same time Masottina’s sales team is using as a roll-up, one of the creative proposals purchased additionally, called “Authentic Pleasure” and signed by maiellarov.

Curious to see it?

We have recently got the green light to publicly share with you the official press campaign implemented by Alberta. Here it is, click on the image to enlarge it!

Opening a project on BootB.com gave the Italian sofa producer the possibility to review 247 creative proposals submitted from 15 countries. The winning creativity, rewarded with USD 2 400, was proposed by pongo who also gave the final touch to the already on air campaign.

It might have not been an easy choice for Alberta to pick the best creative Solution among so many great proposals, but in the end the choice was … “The Obvious” – that is exactly the title of the creativity worked by pongo.

The campaign however, plays on the saying “The best choice is never the most obvious choice” ( or “The obvious choice is often the worst”).

For those of you not speaking Italian, here is a summary of the campaign: “The best sofas are never the less expensive ones, and the most beautiful sofas are not always the most comfortable ones, quality may come with an affordable price but it will never come almost for free. Offering a wide range of high end custom made sofas with a great report price/quality, obvious choices are not Alberta’s cup of tea”.

Stay tuned, later this week we will share another winning and already implemented print campaign , bought by Masottina winery :)

Remember Cassandra.it, the 2.0 Italian delis shop?

Let us refresh your memory! Back in January last year, Cassandra.it came to BootB looking for a logo to express authenticity and gastronomic quality, combined with a fresh and modern look. The logo design was meant to represent a new online shop selling genuine Italian food products: pasta, coffee, wine, panettoni, cheese, spices, salami and many other mouth watering stuff.

There were 346 logo design proposals from 24 countries submitted in response to its Pitch but the prize stayed in Italy. The Brand has chosen the Solution published by pgballo.

The final version of the logo, displayed above, is very close to one of the versions proposed by the winning Creator in his original Solution. Moreover pgballo was the one bringing himself all adjustments required by Cassandra. Here is the full original proposal for your perusal.

Cassandra.it is now up and running and the website proudly displays the logo designed via BootB.

P.S. We have added a new Solution to the Cassandra.it Shortlist blog post. Thank you keypaul for giving us the consent to share his creativity.

All roads lead to Rome.

And that was exactly the case of the Pitch run on BootB by Il Messaggero, the reference newspaper of the journalistic landscape of Rome. The objective of the creative Brief, a very well written one by the way, was a re-launch campaign to restate its commitment towards its readers and its territory – Il Messaggero has always been the newspaper made for Rome and for all Romans.

No wonder, not one but 5 Creators had submitted Solutions with the same creative direction: the old story of Rome. This is absolutely natural, especially when the Brief provides clear instructions and the participating Creators are good professionals.

Among all 157 Solutions the Brand has chosen the one submitted by lsepartners, Solution that brings back some of the most famous episodes of the history of Rome. While having a different layout, the idea behind this proposal, was identical to the one used by 4 other Creators. Therefore we are now making them all public to clear any doubts that might have arisen.

This is the winning Solution, number 103, called “Da Sempre” (For all time) and signed lsepartners.

And here are the other proposals built around the same idea: the history of Rome and the legacy of Il Messaggero

Along with other wine producers like Mondo del Vino and Barone Montalto, Masottina came to BootB looking for one of a kind creative input.

Counting several international awards, Masottina wines are widely appreciated in the over 40 markets where they’re sold. Speaking to the sophisticated Italian wine lovers, this winter/spring print campaign had to move away from the traditional ads displaying the classical vineyard, the story and the logo of the winery.

Masottina received almost 200 creative proposals from 8 countries but the USD 1 760 prize stayed in Italy, being awarded to gialuca72, the author of the winning Solution (number 154). Totally impressed with the quality of the proposals arrived in response to its project, Masottina decided to buy three other Solutions, on top of the winning one: 18 (submitted by luigi_drei), 58 (signed joeandads) and 175 (published by maiellarov).

We cannot disclose any of the Solutions mentioned above as all IP rights are now owned by Masottina. But while waiting for the campaign to go live, we are happy to give visibility to other two creative proposals which made it on the shortlist selected by Masottina.

Belonging to neopsiche, Solution number 12, called “Autentica Superiorità” (Authentic Superiority) …

… and Solution 29, with the title “Arte” (Art), signed by tinoart.

Congratulations to all 7 Creators who managed to impress the Italian wine house!

“We’ve turned to BootB.com for our latest CT by Chronotech campaign because we strongly believe in innovation and we are continuously looking for new communication tools. The results have definitely lived up to the expectations. Moreover the campaign we have chosen to buy, accurately represents the brand positioning intended for CT by Chronotech“, said Antonio Ventura, CEO Global Watch Industries.

CT by Chronotech is a young wristwatch brand name born to meet the demand of medium income buyers, having great value for money as main purchasing criteria. More than catching the attention and raising the interest of this target, CT by Chronotech had to overcome a perception issue: it was frequently confused with its mother brand, Chronotech, a rather exclusive and highly positioned brand name.

Finding an advertising idea different than all past campaigns, one able to set CT by Chronotech apart from the competition while increasing its brand awareness, was the challenge brought to BootB.com by Global Watch Industries.

What happened next? 187 proposals from 15 countries arrived in response. Beating off stiff competition from across the world, aurum-design.com has taken the USD 4 800 prize to the United States.

This is what we mean when we say Unlimited Creativity!

Supporting students looking to study abroad with choosing the right institution and preparing them for the entire admission process, U4You-University for You needed a logo to communicate its core values and mission.

Chosen among 118 proposals, here is the winning logo design!

Submitted by Armint, this creative Solution marked an important milestone in his BootB history - the 4th victory :).

Stay tuned - new creativities will be revealed soon!