Remember the Russian computer shop looking for a unique name and logo? Let us refresh your memory!

A year ago a new retail computer shop with an innovative shopping process, offering a wide range of computer related products, was finding its way to the Moscow market. Its target? Techies (also known as computer geeks :)) or at least those who don’t need a shop assistant to tell them what they need to buy. Designed with an automated buying system, allowing cost savings that translated into lower prices for the end clients, this shop needed an outgoing image.

Discover it!

Famous French house Vionnet has started another chapter of its story after being bought by the Italian investor Matteo Marzzotto, back in 2008. Looking for a website design to recall the history of the brand while suggesting its recent re-birth, Vionnet has tapped into the creativity of the BootB Republic.

The most “chic” proposal came from Super_Simo. Her Solution finished first, but other 4 Creators have managed to impress the Brand.

Let the catwalk begin!

Did it happen to you to slip and trip in the street due to mistreated roads and sidewalks? Well, this is just a minor example of street accident for which you could claim compensation. Based in Rimini, Addari is a professional studio doing all the work for its clients during the accident-claim procedure.

Back in April, Addari came to BootB looking for an efficient local poster campaign to promote its activity. 120 poster ideas were submitted in response, but as usual one stood above all – congratulations marcolucidiud.

Can you imagine a cow crushing your expensive car or a U.F.O landing on your car’s bonnet?

Just in case you haven’t seen it yet (hardly probable if you were in Italy recently :), here is the IP spot designed via BootB by lchumpitaz. Great execution!



Curious to know how he did it? He says it all in his recent interview. We’re working on sharing many more winning Solutions with you!

By the way, we’ve noticed some of the Creators new on board are wondering why we are not uncovering all the winning Solutions, so we take the opportunity to explain one more time how does this work.

Before anything we are not an open platform where all submitted Solutions are visible to all Creators or basically any visitor of the website. This guarantees maximum originality in submitted Solutions as Creators cannot inspire themselves from the other proposals and moreover, they can re-use their creativity in the unfortunate case of not winning the Pitch.

OK, so here is how and when we are allowed to disclose the winning Solution:

∞ All IP rights over the winning Solution are tranferred to the Brand. In parallel the budget is wired to the account of the winning Creator.
∞ Most of the Brands prefer not to publicly uncover the creativity until its implementation/production. Sometimes the Solution is used pretty soon after the closure of the Pitch, in other occasions is intended for future projects.
∞ We can only publish the winning Solution in the Blog upon Brand’s approval formalized by signing the “License Agreement” (legal doc allowing us to make the Solution public). As soon as that happens you all get to see it in the BootB blog.

Please note that the same procedure applies to shortlisted Solutions. We contact Creators featuring the shortlist made by the Brand and we ask them to sign the same document, since all IP rights over their Solutions belong to them.

Stay creative and faithful :)

For any doubts you know where to find us (info@bootb.com).

We thought about starting directly with the winning Solution since curiosity was running so high :)

Looking to be unconventional all the way, this agency came to BootB to seek for a unique corporate identity – one that corresponds to its mission based on customer value co-creation principals.

Apart from being a cute and funny animal, the cow has a very rich animal symbolism: abundance, potential, fertility, nourishment, beginnings. Remember the Cash Cow in the BCG Matrix – the one you milk for profits? What about the charging bull of Wall Street – the symbol of financial optimism and prosperity?

The name C.O.W is unconventional indeed, both hilarious and international. The logo – simple and easy to recognize, says innovation by all means. No doubts: a winning Solution. Well done Aglaia! Looks like you’re just as curios to know her :). An interview is coming up soon!

We’ve left the most exciting news for the end: today C.O.W is launching another Pitch on BootB! The cowgirl and the cowboys behind this agency will introduce themselves to you, give you a better grasp of their business and throw in another creative challenge: a web-skin for their cow-farm website.

Milk your creative mind!

“We are indeed much more than what we eat, but what we eat can nevertheless help us to be much more than what we are“ says Adelle Davis. Aiming at providing all food lovers with genuine Italian products around the clock, through a 2.0 shop, Cassandra.it will start its online adventure pretty soon.

Looking for a cutting-edge logo design to recall the great Italian gastronomy, the company selected BootB to safely crowdsource its project. The Italian Creators were not the only ones attracted by the delis 2.0 Pitch -180 Creators coming from 24 countries participated. As soon as the website will be officially launched, we will all see the logo selected by the Cassandra team.

In the mean time let’s see what other logos featured the narrowed list of potential winning Solutions, next to the one submitted by pgaballo – the winner designated by Cassandra.

Here are the contenders!

“Someone says No“ - a Cattleya production, distributed by Universal Pictures, will hit the screens later this summer. It was BootB the crowdsourcing platform chosen by Universal to find innovative ideas for the pre-launch promotion of the movie. Creative input was required for an inspired title (the one previously mentioned is just provisory) and an eye-catching poster, so two Pitches were open on BootB for this exact purpose.

The artwork competition has generated 102 responses and the decision over the winner was not an easy choice – there were 6 super Solutions on the highly disputed shortlist. However, one - submitted by Kuva, stood above all in the eyes of Universal. It looks like the challengers were precious works as well since only 2 out of the 5 Creators decided to share their Solutions with all of us :)

Now let’s see …

“The value of an idea lies in the using of it“ said Thomas A. Edison. It is extremely satisfying to see yet another idea, submitted through BootB, come to life. Tecnolink has implemented the winning Solution submitted by gug!

Tecnolink’s 2010 advertising campaign is up and running on the streets of Florence: “Se hai il pc piantato non aspettarti buoni frutti”- the EN equivalent is “If your PC is stuck in the mud, don’t expect your work to bear fruit”.

You can not only see it but evaluate it online. Please note that Tecnolink’s website is available only in Italian - however marking the creativity from 1 to 10 doesn’t require any language skills so feel free to have your say!

“We were very pleased with the responses we received , it was great to have so many different Solutions all of which helped us approach the project from a more creative aspect internally. We will definitely be using BootB again“ said FirstCare ’s CEO.

Great news isn’t it? Now let’s see the winning Solution submitted by Salarrue. Make sure you click on the image to see how FirstCare’s case studies will look like in the near future.

Eye catching indeed, isn’t it?

UK’s largest absence manager provider – FirstCare, has chosen BootB to get its “tired” case studies template redesigned. A very well written Brief and prompt response to all Creators comments contributed to a successful outcome.

FirstCares’s first choice was the Solution submitted by Salarrue – freelance from Canada. Well done but what a runner-up list!

Curious to see it?