“We’ve turned to BootB.com for our latest CT by Chronotech campaign because we strongly believe in innovation and we are continuously looking for new communication tools. The results have definitely lived up to the expectations. Moreover the campaign we have chosen to buy, accurately represents the brand positioning intended for CT by Chronotech“, said Antonio Ventura, CEO Global Watch Industries.

CT by Chronotech is a young wristwatch brand name born to meet the demand of medium income buyers, having great value for money as main purchasing criteria. More than catching the attention and raising the interest of this target, CT by Chronotech had to overcome a perception issue: it was frequently confused with its mother brand, Chronotech, a rather exclusive and highly positioned brand name.

Finding an advertising idea different than all past campaigns, one able to set CT by Chronotech apart from the competition while increasing its brand awareness, was the challenge brought to BootB.com by Global Watch Industries.

What happened next? 187 proposals from 15 countries arrived in response. Beating off stiff competition from across the world, aurum-design.com has taken the USD 4 800 prize to the United States.

This is what we mean when we say Unlimited Creativity!

While Medusa Film is busy with choosing the best title for their new movie with Nicolas Vaporidis, we’d like to share with you some figures.

Actually, we must say that results of the Pitch “Titolo del Nuovo Film con Nicolas Vaporidis” have surprised not only the Brand Builder, but BootB team as well: Creators from 26 countries have developed 1455 Solutions just in one week!

Italian Creators were the most active. Can you guess which countries are following? Here they are: Kazakhstan, Tunisia, Malaysia and Mexico to come to Top5.

129 Solutions are kept by the Brand for the final decision.
(you can check if your Solution is among them - click “Solutions” tab of the Pitch)

All of us are looking forward to know who the winner is…
and will keep you updated!

We’d like to share with you The First Russian web magazine for designers:

It was started in 2003 and since then has collected a very lovely set of links to the portfolios of Russian, British and American designers as well as 100+ design resources and a list of design contests. The Pitch “Design the mobile phone of 2020!” is in that list!

Similarities:
Both begin with B…
Both started in a garage…
Both signed 1st contract in January…
Both were innovating industries…
Both are about generating living ideas…
and now we can add… both creating for EMI!

Differences:
The Beatles is a legend, BootB not (yet… :)
The Beatles started in 1960, BootB in 2008
The Beatles were born in UK, BootB in the web…
The Beatles created in 4, BootB in more than 10 (thousands… :)
The Beatles are in every country of the world, BootB is only in 118…
The Beatles changed the music history with EMI, BootB is dreaming about it!

Wanna add something?