Last week Interbrand in association with Businessweek have released an annual ranking of the 100 “Best Global Brands” by brand value.
While the first five rows are the same as in the 2008 (Coca-Cola, IBM, Microsoft, GE and Nokia) only two leaders have shown growth and the following giants have lost some value. In general the list is not surprising: banks and auto brands are falling (Merrill Lynch was No.34 last year and now they are out of list completely, UBS has fallen 31 places losing 50% of brand’s value and Harley-Davidson has lost 43%) while internet and food brands are growing (Google is already No. 7 with 25% growth in 2009 and 43% in 2008, Amazon, Zara and Nestle are among top gainers as well).
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It worth spending some time to check full report on Iterbrand.
Samuel D. Bradley (Assistant Professor of Advertising in the College of Mass Communications at Texas Tech University) asked 5 questions to Tim Laubacher (a brand strategist with B&a advertising in Columbus, Ohio) in his “5 Questions” interview series.
It’s an honor for us to discover that BootB was the subject of one of those five questions.
You can read full text of the interview here.
And here is the part about BootB:
Sam Bradley - What’s your take on BootB.com?
Tim Laubacher - On the surface, it seems to be advantageous to the advertising client. They set a budget, often less than what they’d pay an advertising or other creative agency, and they get access to hundreds of contributors’ ideas, only having to pay for the one they choose to utilize. But BootB.com and other similar sites will only serve as a supplement to client-agency relationships. To make the assumption that the advertising industry could completely shift to this model of project need and open-sourced solutions undermines the value of strong client-agency relationships. However, if BootB.com and similar sites become the norm, it certainly represents an unstable future for agencies.
I was walking in a German aerport and shot this pic.
Any comments?
BR (BootB Regards :)
Pier