Today we meet Georgina, the Evolution Travel winner - a freelance based in the UK who loves to design for museums. She has recently took on London 2010 Triathlon challenge!
Freedom is one of our most valued principles but the experience has showed that in order to make the Comments section a useful tool, for both Creators and Brands, it needs a set of rules (horrible word yet sometimes demanded) and a firm hand when the rules are ignored :)
The Pitch Comments section was thought to facilitate direct contact between the Brand behind the Brief and the Creators participating in order to improve the outcome of the Pitch. However the way it is currently used, by Creators on one side and Brands on the other, it hardly brings any satisfaction to none of the two.
Most of that is due to the lack of explanations and guidelines on BootB’s side and we are the first to admit it. While waiting for the September enhanced Comments tab that will give you more freedom of expression, we have decided to establish a set of rules on how to use the current Comments Section so that it boosts the experience of all part involved.
Additionally BootB will post–moderate all comments and remove those which violate the rules stated here below.
Check them out (available in English and Italian)!
They say “a promise is a debt” and here at BootB we like to pay our dues. A while back, when disclosing the C.O.W winning Solution, we committed to interviewing Aglaia, the designated winner. It is not a first we discover a team behind a BootB username: Kung-Fu Panda, a mushroom and a clean Iggy Pop – this is how Bob, Mariagrazia and Elia describe themselves :)
How to optimize your BootB participation? Here at BootB, we thought there’s nobody else better qualified to answer this question, than our own best Creators!
Closely following the Comments sections of all Pitches and interviewing or exchanging casual emails with some of you, the idea pop up: a BootB Best Practice Guide, designed by BootB Creators for BootB Creators. There are no better advisers out there when it comes to giving tips and suggestions on how to get the best from BootB :)
To get things rolling, we’ve started by contacting the Top 5 Creators and we’ve gathered their precious input in a preliminary version of this guide. Additionally, we’ve included great pieces of advice from interviews with our recently winning Creators.
However, we are confident that the biggest part of the Creators community has important learnings and valuable suggestions to add so we invite you all to participate by leaving comments. We will keep an eye on your recommendations and we will regularly update the Best Practice Guide.
Here is a quick preview of the guide, divided by Pitch Process stages:
∞ Pitch Selection – make sure your not wasting your time or the time of the Brand
“Participate only if you you’re convinced you will bring a significant contribution and design with passion – when the creative Solution is prepared with dedication and excitement, while in brief, most of times it stays head and shoulders above the rest” says Armint.
∞ Solution Preparation – don’t flood, design to win and keep your feet on the ground
“Read carefully what the Brand has to say, try to understand its needs and go the extra mile when working on your proposal. Again, one should keep in mind that while the Solution may be absolutely great, for various reasons it just doesn’t fit 100% the Brands needs. Many other Creators will participate, so always remember that you might not win. When that happens – take it easy!” says mxone.
∞ Post Solution Submission – don’t fill up the Comments section with feedback requests
“Use the Comments section to ask precise and helpful details. Did you get an ugly Thumbs Down? Don’t waste time and effort to ask useless feedback. Work on another Solution before the end of the Pitch.” says Tumitu.
∞ Free additional advice – wildly creative recommendations
“Enjoy the ride! BootB is a wonderful opportunity to express yourself creatively. If you’re trying to make it in the creative industry, use these briefs as a way to improve your folio. All Briefs are live and most offer the possibility to create something truly wonderful!” says flood.
Interested to know more? Here is the full Best Practice Guide (v 0.1)! Have a great read and have your say!
11k USD, exposure and a job – this is what Lchumpitaz recently won after participating to the BootB Pitch “TV Spot” signed IP. Coming from Peru, Luis has showed us all that on BootB, talent crosses through every culture and over any border :).
Icon for Grom was a highly disputed Pitch. Just as everybody else we are very curious to see the winning Solution! Until that will be possible, lets learn more about mxone the Creator who managed to impress the rigorous client.
What was the key success factor of his Solution, where did he find inspiration, did he ask for feedback, did he complain in the Comments section :) All these and many other interesting details will be revealed!
Surfing around the web we found a very nice collection of creative ads. Some are old, some are more recent but they have all something in common: great creativity!
Which brings us to our challenge: Can you correctly identify what is being sold? To check your guess, mouse over the pictures.
Ready?Go!!
A very nice surprise was waiting for us when contacting the winning Creator of the Dinosauri Pitch. We were pleased to hear that there were actually two creative brains behind the winning Solution: Janne Salovaara (aka jannesalovaara) and Jarmo Ikonen (aka Idesign).
They are both coming from Finland and they are about to graduate from the same Design Institute - Janne (left side) and Jarmo (right side) have so much in common and yet, they are so different. What was the key to their successful collaboration?
Let’s find out more about them!
Interested to know where you stand, how can you improve your ranking or just curious how it works? Answers to all of that are available on the Top Creators page - the list is refreshed every Monday!
You’re not yet among the 150 most successful BootB Creators? What are you waiting for – there are many open pitches waiting for your creative input. Now is a good time to shake the Top!
Keep checking it regularly and work on moving up in the rankings!
Turin, end of November 2009 on a Saturday afternoon - we meet Tumitu, the winner of the IULM Pitch, and his lovely family in a cozy antique coffee shop. We order a cup of bicerin, traditional Piedmontese coffee drink, and the conversation starts…