Today is a big day! We are pleased to announce the new BootB Home page! We know you didn’t see that coming but we were working hard on this major release and we’ve preferred to keep it secret so we can surprise you in the end :)

It is not because of the soon to arrive winter season that we’ve decided to change BootB’s “coat” :) It is because we wanted to refresh its “look n’ feel”. Plus we had a lot of enthusiastic feedback to incorporate! A big THANK YOU to our committed users. Please keep that feedback coming!

And this is just the beginning, we didn’t relax yet! We have other improvements on the roadmap!

Hangar Bicocca (via Chiese, Milano, Italy)

11.11.2+0+0+9 (=11 :)
9:20 pm

Registration Form

:)

Dove brand was launched in 1957, and since the moment Dove advertising message has been a constant: It’s not soap. It’s a beauty bar. The picture of cream pouring into the bar was the iconic image Dove used in ads for nearly five decades.

In 2002, Unilever (owner of the Dove brand) reduced number of its brands from 1,600 to 400. Dove was nominated to be one of the master brands, so it had to come up with a message that could speak for all its products such as soap, body wash, deodorant, hair care and body lotion. Brand should become a beauty brand, not just a beauty bar.

the rest of the story

I was walking in a German aerport and shot this pic.

Any comments?

BR (BootB Regards :)
Pier

One day a Brand met a Brain and asked him to create something he needed. The Brain answered “I’d create for you with pleasure. But I’m not sure I’m the best one for this task. If you really want to find the best idea, you should ask all the Brains of the world - of every culture, speaking any language and of all religions or beliefs.” That Brain was really one out of the Box (BootB :)
 
Ten months have passed since BootB birth and more than 9 800 creative Brains from 117 countries have joined the Republic of Unlimited Creativity. And today I’m writing our first post in the Blog to thank you! Thanks to you who created for fun, to you who created for passion, to you who created for training, to you who created for work, to you who created to win more than $300,000 up to now.
 
You are welcome to participate to any Pitch you like. Everyone has equal opportunities to win. Create alone or with your kids, invite your friends, tell about BootB to the Brands you know, communicate with each other – it’s up to you!
 
I believe that this is Unlimited Creativity.
Do you agree?
 
Pier Ludovico Bancale, BootB founder