Did it happen to you to slip and trip in the street due to mistreated roads and sidewalks? Well, this is just a minor example of street accident for which you could claim compensation. Based in Rimini, Addari is a professional studio doing all the work for its clients during the accident-claim procedure.

Back in April, Addari came to BootB looking for an efficient local poster campaign to promote its activity. 120 poster ideas were submitted in response, but as usual one stood above all – congratulations marcolucidiud.

Can you imagine a cow crushing your expensive car or a U.F.O landing on your car’s bonnet?

Freedom is one of our most valued principles but the experience has showed that in order to make the Comments section a useful tool, for both Creators and Brands, it needs a set of rules (horrible word yet sometimes demanded) and a firm hand when the rules are ignored :)

The Pitch Comments section was thought to facilitate direct contact between the Brand behind the Brief and the Creators participating in order to improve the outcome of the Pitch. However the way it is currently used, by Creators on one side and Brands on the other, it hardly brings any satisfaction to none of the two.

Most of that is due to the lack of explanations and guidelines on BootB’s side and we are the first to admit it. While waiting for the September enhanced Comments tab that will give you more freedom of expression, we have decided to establish a set of rules on how to use the current Comments Section so that it boosts the experience of all part involved.
Additionally BootB will post–moderate all comments and remove those which violate the rules stated here below.

Check them out (available in English and Italian)!

Just in case you haven’t seen it yet (hardly probable if you were in Italy recently :), here is the IP spot designed via BootB by lchumpitaz. Great execution!



Curious to know how he did it? He says it all in his recent interview. We’re working on sharing many more winning Solutions with you!

By the way, we’ve noticed some of the Creators new on board are wondering why we are not uncovering all the winning Solutions, so we take the opportunity to explain one more time how does this work.

Before anything we are not an open platform where all submitted Solutions are visible to all Creators or basically any visitor of the website. This guarantees maximum originality in submitted Solutions as Creators cannot inspire themselves from the other proposals and moreover, they can re-use their creativity in the unfortunate case of not winning the Pitch.

OK, so here is how and when we are allowed to disclose the winning Solution:

∞ All IP rights over the winning Solution are tranferred to the Brand. In parallel the budget is wired to the account of the winning Creator.
∞ Most of the Brands prefer not to publicly uncover the creativity until its implementation/production. Sometimes the Solution is used pretty soon after the closure of the Pitch, in other occasions is intended for future projects.
∞ We can only publish the winning Solution in the Blog upon Brand’s approval formalized by signing the “License Agreement” (legal doc allowing us to make the Solution public). As soon as that happens you all get to see it in the BootB blog.

Please note that the same procedure applies to shortlisted Solutions. We contact Creators featuring the shortlist made by the Brand and we ask them to sign the same document, since all IP rights over their Solutions belong to them.

Stay creative and faithful :)

For any doubts you know where to find us (info@bootb.com).

We thought about starting directly with the winning Solution since curiosity was running so high :)

Looking to be unconventional all the way, this agency came to BootB to seek for a unique corporate identity – one that corresponds to its mission based on customer value co-creation principals.

Apart from being a cute and funny animal, the cow has a very rich animal symbolism: abundance, potential, fertility, nourishment, beginnings. Remember the Cash Cow in the BCG Matrix – the one you milk for profits? What about the charging bull of Wall Street – the symbol of financial optimism and prosperity?

The name C.O.W is unconventional indeed, both hilarious and international. The logo – simple and easy to recognize, says innovation by all means. No doubts: a winning Solution. Well done Aglaia! Looks like you’re just as curios to know her :). An interview is coming up soon!

We’ve left the most exciting news for the end: today C.O.W is launching another Pitch on BootB! The cowgirl and the cowboys behind this agency will introduce themselves to you, give you a better grasp of their business and throw in another creative challenge: a web-skin for their cow-farm website.

Milk your creative mind!

“Someone says No“ - a Cattleya production, distributed by Universal Pictures, will hit the screens later this summer. It was BootB the crowdsourcing platform chosen by Universal to find innovative ideas for the pre-launch promotion of the movie. Creative input was required for an inspired title (the one previously mentioned is just provisory) and an eye-catching poster, so two Pitches were open on BootB for this exact purpose.

The artwork competition has generated 102 responses and the decision over the winner was not an easy choice – there were 6 super Solutions on the highly disputed shortlist. However, one - submitted by Kuva, stood above all in the eyes of Universal. It looks like the challengers were precious works as well since only 2 out of the 5 Creators decided to share their Solutions with all of us :)

Now let’s see …

“We were very pleased with the responses we received , it was great to have so many different Solutions all of which helped us approach the project from a more creative aspect internally. We will definitely be using BootB again“ said FirstCare ’s CEO.

Great news isn’t it? Now let’s see the winning Solution submitted by Salarrue. Make sure you click on the image to see how FirstCare’s case studies will look like in the near future.

Eye catching indeed, isn’t it?

Today is a big day! We are pleased to announce the new BootB Home page! We know you didn’t see that coming but we were working hard on this major release and we’ve preferred to keep it secret so we can surprise you in the end :)

It is not because of the soon to arrive winter season that we’ve decided to change BootB’s “coat” :) It is because we wanted to refresh its “look n’ feel”. Plus we had a lot of enthusiastic feedback to incorporate! A big THANK YOU to our committed users. Please keep that feedback coming!

And this is just the beginning, we didn’t relax yet! We have other improvements on the roadmap!

Hangar Bicocca (via Chiese, Milano, Italy)

11.11.2+0+0+9 (=11 :)
9:20 pm

Registration Form

:)

Dove brand was launched in 1957, and since the moment Dove advertising message has been a constant: It’s not soap. It’s a beauty bar. The picture of cream pouring into the bar was the iconic image Dove used in ads for nearly five decades.

In 2002, Unilever (owner of the Dove brand) reduced number of its brands from 1,600 to 400. Dove was nominated to be one of the master brands, so it had to come up with a message that could speak for all its products such as soap, body wash, deodorant, hair care and body lotion. Brand should become a beauty brand, not just a beauty bar.

the rest of the story