Hangar Bicocca (via Chiese, Milano, Italy)

11.11.2+0+0+9 (=11 :)
9:20 pm

Registration Form

:)

Today we publish the second issue of BootB Rating. And… we have new leader!

This issue (exactly as the previous one) is based only on objective facts: number of wins, number of additionally bought Solutions and number of kept Solutions (you can read more on what they mean in the “BootB (non boring :) training about icons for your Solutions” blog post). As these facts represent the results achieved by BootB Creators, we decided to call it BootB Success Rating.

We understand also all those who are interested in knowing who is the most creative talent on BootB and not only who achieved the best results. So, we are thinking about a different system that we plan to introduce to you later. We are thinking to name it BootB Creativity Rating (but any citizen feels free to suggest a different name like in a real republic!)

So, now we share with you a list!

77Agency, a leading digital marketing agency in Europe, organized a seminar on Facebook for marketers in London on July 2nd. The main speaker, Josh Smith, Head of Inside Sales @ Facebook, talked on the fast European growth of Facebook and the demographics of the UK audience, but also dealt with the advertising possibilities on the platform and the use of fan pages. He gave the audience a few examples on how brands use the platform to enhance consumer engagement and build brand equity.

BootB was invited as guest speaker as well to talk about the power of crowdsourcing in the social media sphere. Pier Ludovico Bancale, founder & CEO of BootB, explained in front of marketers from companies and organizations such as Nokia, The Post Office, Barclays Global Investors, The London Science Museum, Unilever and GlaxoSmithKline how BootB platform can help brands to find out-of-the-Box creative solutions.

Here is Pier’s feedback about the event:

It was really an extraordinary workshop. How to harness the creativity crowdsourcing of BootB, that becomes reality thanks to the expertise of 77agency and reaches 200 million users thanks to the phenomenal Facebook. Fantastic experience … to be repeated!

You might be interested in:
77Agency kicks off Knowledge Sharing Events with a “Facebook for Marketers” seminar in London!

Dear BootB Creators (and Brand Builders :)

we are very happy to invite you to visit us in Amsterdam on June 3-4, 2009!

Be a hero!

This year MarCom 2009 gathers marketing and communication professionals with the goal to come out the crisis stronger than ever before. You can lead the struggle!

MarCom is the only annual meeting point in Netherlands for marketing & communication. It is built fully around the current challenges in marketing and communications involving all disciplines of the industry. From concept to execution, digital media to research, CRM and in-store events. MarCom offers a wide range of solutions on the exhibition floor, in the seminars and during organized networking sessions.

Website:
http://www.adformatie.nl/marcom/

Address:
BootB booth is 10A05
Amsterdam RAI
Europaplein 22
NL 1078 GZ
Amsterdam

Opening hours:
June 3, Wednesday: 10 a.m. - 7 p.m.
June 4, Thursday: 10 a.m. - 5 p.m.

Looking forward to hear your creative voice!

Having found the BootB Republic, we also created its passport. The mission ‘to bring Unlimited Creativity’, required the passports to be really out of the box. So, they were designed with:

Honestly, we didn’t expect such a huge success. So many Creators ordered our T-shirts and we were not ready for it.

Today we are happy to announce the launch of the BootB e-shop where you can finally order one of the T-shirts:

T-shirt details:

As soon as you receive your own BootB T-shirt, send us an e-mail [info (at) BootB.com] with:
1. Creative photos of yourself wearing the T-shirt;
2. Your nickname and country;
3. Your message to be posted with your pic in the BootB Gallery.

Put Creativity on (line! :)

Dear Creators,

Another clarification (we hope still not boring… :) about the way BootB is dealing with YOUR Solutions. Yes… YOUR Solutions!

Every time you publish a solution and it doesn’t win, it remains to be completely YOURS. At the moment the Brand chooses the Winner, all IP (intellectual property) rights for your Solution return to you according to the Creator’s Agreement. We don’t keep your Solutions; we don’t disclose them and don’t sell them.

BootB gives you an access to Pitches (or tenders like many use to say). Through BootB YOUR ideas are participating and hopefully win. If they don’t win, they still will be YOUR and YOUR ideas only! After the Pitch process you can share them, reveal or use in other projects.

Those Solutions that you can see in the BootB Blog were (and will be) published only if we have permission of their owners. If the Brand wants to buy additional (to the Winning one) Solutions, the deal will be completed only in case you agree to it.

Your BootB Team

This post is among others that we publish in response to your letters.

This time we’re announcing the new page called “Promote BootB!“.
On your request, you will find there a BootB logo and other elements in case you want to add them to Blogs and Websites.

You can:
  ∞ get codes for your blogs and sites directly on the “Promote BootB!” page;
  ∞ find there a presentation to share with all Brands you know.

And… feel free to share with us your way of promoting BootB… we are eager to learn your creative way to be a BootB promoter :)

Many of you asked us about the BootB system of flagging your Solutions using different icons.

So… here you are! Sorry, for not explaining it before.
Do read this post carefully and do not hesitate to ask questions!

There are two new articles about BootB that were issued recently.

The first one can be found in the Spanish magazine called “Brandlife“. You can download it here (it’s in Spanish :)
And the second one was published by “Il Sole 24 Ore“, Italy. Here is the link to the file (it’s in Italian :)