What happens to creativity bought on BootB? Most of the times it goes on air exactly the way it was initially submitted by the winning BootB Creator, sometimes, before going live it suffers slight adjustments that the Brand considers opportune, less frequently the winning creativity is just the starting point and develops into something new. It may also happen that after purchasing a creative Solution, a client decides to use only part of it.

And this is exactly the case for the Name and Logo Pitch run by Fondazione Fiera Milano. For various legitimate reasons, after rewarding Lidoska for her proposal, the Brand decided to use only the name.

MiCo is how Europe’s largest Convention Center will be called. It’s simple, short, easy to recognize and to understand, as described by Lidoska in her proposal.

The hand painted logo proposed was chosen to give a touch of familiarity, naturalness and uniqueness. Click on the image to see full Solution, including stationery examples.

So, what do you think of it? By the way, more winning logos will be published this week. Keep an eye on the blog..