An Italian producer of security locks wanted to sweep away every theft related worry a bicycle owner might have. After engineering a unique wall anchor lock called simply Wallock, the company needed a viral marketing idea to increase product awareness among cyclists or bike owners in general.

Here is the video chosen to spread the word about Wallock - even if the World goes upside down, you will still find your bicycle exactly where you… “walllocked” it :)



This video has been created by karan_s and it is already available on the producer website and on Youtube.

Pretty cool, don’t you think? Question is: would you share it with your friends?