Race Date: March 1st, 2011
Circuit Name: BootB – World’s Best Creative Department
Race Length: 21 days
Number of cars: 185
Number of countries represented: 15
Winner: Bruno Maugery, Art Director from France, Solution number 176.

March kicked off with a whooshing design race as BootB had hosted Pirelli’s F1 car livery design competition. To celebrate its official comeback in F1 as the only tyre supplier for the World Championship (2011-2013), Pirelli decided to create and expose in all its major events around Europe two F1 showcars. Their livery design will be unique and distinctive, while in line with Pirelli’s identity. One of the livery designs was granted to the BootB community.

Designers from all over the world put their cars into the race. Azerbaijan, Mexico, Bulgaria, France, Germany, India, Italy, Jamaica, Lithuania, Romania, Portugal, Russia, Ukraine, the United Kingdom and the United States were the countries represented.

Along with the Pitch, Pirelli has also created a blog dedicated to sharing and voting the designs which entered the competition. During the 21 days of “racing”, most of the livery designs were uploaded on pitline.pirelli.com.

Qualified 32 out of the 185 designs submitted and half of them were shortlisted. Here are the Solution numbers which reached the shortlist, for the information of our Creators: 8, 20, 54, 56, 68, 75, 80, 81, 95, 104, 113, 119, 175, 176, 182 and 185. We take the opportunity to congratulate the authors of these Solutions.

After 21 days of racing, the one who saw the checkered flag, and cashed in the USD 3800 at stake, was Bruno Maugery (known as b on BootB) from France. He is 26 years old, had studied pharmacy and graphic design and started his art director career at Publicis Conseil in Paris (2007-2010). Bruno is currently working at Being/ TBWA.

“Emotional Grip” is how he titled his Solution. The design, suggesting that the power of a F1 car starts with its tyres, illustrates the asphalt particles mixing with Pirelli’s identity. The rest of the car is deliberately very simple to let the strength of the design focus on the tyres.

See all the up-runners! Hoping that all contenders enjoyed the race, we’re waiting for your feedback!