On April 3rd 2011 local consumers in Trento (North Italy) had been introduced to Poli’s new logo, restyled and adapted to the new market demand. This is the first company’s redesign since 1995. The new logo, designed via BootB, attains to face the challenges of the future without losing its precious historical heritage of over 50 years of activity.

This logo design Pitch brings in a wonderful story that we are proud to share with you. Most interesting aspects of it are internationality, full client satisfaction and rewarded and credited Serbian Creator who gained further projects to work on after the closure of the Pitch online.

The creative project in a nutshell:

∞ 262 participating Creators
∞ 28 represented countries among which: Brazil, Colombia, Canada, India, Indonesia, Kazakhstan, Denmark, Tunisia, Ukraine, Romania, Serbia, Hungary, Russia, Spain, Italy, UK.
∞ 6 languages in which the Brief was translated
∞ 425 valid creative Solutions
∞ 149 shortlisted proposals (35%)
∞ 3 proposals on the narrowed list of potentially winning Solutions
∞ 2 focus groups composed of Poli customers and communication experts to appraise the finalists.
∞ 1 winning Solution submitted from Serbia.

Considering criteria like graphical impact and memorability, symbolic and semantic associations, continuity, communication efficiency and distinctiveness, the jury has nominated Solution number 365 as the winner. Who was behind it? Strawberry Ideas & Solutions – award winning full service marketing and communications agency founded in 2004 in Belgrad, Serbia.

And the most beautiful part of the story is yet to come. Poli Group has continued the collaboration with Strawberry I&S after the closure of the Pitch. Apart from restyling the logo of Regina, Poli’s sister brand, the winning agency was the one putting in place the launch campaign including the following channels: local print (Adige, Trentino, Alto Adige, Dolomiten), outdoor (Trento, Bolzano, Rovereto) and internet (www.superpoli.it)

“Grow together, sharing the same values. Our image changes but our bond grows stronger. Poli, a world to explore.” is the launch campaign slogan.

Here at BootB we are thrilled to see yet another beautiful project coming to a successful end and great creativity coming to life :).