“We have gained access to a very large number of proposals, putting across multiple creative expressions. This has allowed us to spot the one creative proposal fully meeting our communication requirements…“, said Paolo Patruno, Marketing Manager at Parà Group.
Family company, Parà Industrial Group was founded in 1920 and today it is the European leader in manufacturing and selling fabrics for indoor and outdoor decoration. On the occasion of launching TEMPOTESTSTAR FR, its new fabric with flame retardant properties, the group needed a print campaign to convey innovative attributes of the product.
Burning up competition, the proposal submitted by Metroquadrocubo won the competition and brought USD 1 200 to its author. The image above is the implemented version of the creativity, almost identical to the one submitted. Bringing together two essential concepts, the firefighters truck as a symbol of extinguished fire and the baby, as the image of serenity, the Solution communicates the main strengths of TEMPOTESTSTAR FR.
The campaign is now on air. The Italian version of the ad is has already been published in the specialized magazine Tenda IN&OUT.
“BootB has proved to be a truly fast, easy to use and affordable solution to finding the best creativity to represent our new innovative product – Tempotest. Without any doubts we will use again the BootB service for our next marketing projects, both national and international ones.“, concluded Mr Patruno.
Our Creators are burning with creativity so any new creative challenge is very much welcome :).