2011 marks an important milestone for Italy who celebrates 150 years to the day when it attained Unification. A country steeped in old traditions, boasting a rich and vibrant history, is now defining the last details of a country-wide festivity.
After dazzling the word as host city for the XX Winter Olympics, this year Turin hosts a series of once-in-a-lifetime exhibits and events lasting for 9 months, organized and designed by the Italy 150 Committee. Back in April 2010, a naming Pitch was started on BootB for one of the most important exhibitions of the program. Simona10 was the BootB Creator crafting the winning name proposal, among 422 Solutions – “Station: Future” (Stazione Futuro).
Starting today and travelling into the future, this exhibit shows what Italy will look like tomorrow. Ideas, prototypes, products, and processes that express Italian creativity and innovation drive the exhibit. Multimedia, 3-D, videos, holograms, and virtual reality deliver exciting flights of fancy in diverse areas such as energy, chemistry, environment, food and health, communications, work, and space.
Rome is going out of its way to put together a party of its own including free museums, fireworks and more. The festivities kick off on Wednesday night (March 16) with “Notte Tricolore,” a night of culture-focused fun. Zètema, the ceremonies master in the capital, turned to BootB to find a captivating idea on how to promote the event and get all Romans and tourists involved. Our Creators were anything but puzzled in front of such a challenge – here is the winning idea, submitted by antoniomarenco.
Happy celebration to all Italians!
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Veramente orrenda, roba da elementari…tutta la creatività “sbandierata” dal brand, è finita alla romana! |
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March 16th, 2011
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Eddai, buttamola in caciara no? |
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March 19th, 2011
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A parte la tristezza dei font a me nn sembra male… |
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March 21st, 2011
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Alle volte le esecuzioni opulente e ricercate, anche se graficamente impeccabili, possono non essere sufficienti a comunicare correttamente il messaggio. |
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March 22nd, 2011
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Caro Ensifer, se parli di Pongo, l’indirizzo del suo sito è visibile sul suo profilo. Vai pure a vederlo, e sbianca con comodo. |
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March 23rd, 2011
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Avevo gia visto grazie, ma non sono qui per criticare il lavoro di nessuno. |
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March 24th, 2011
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Perfettamente d’accordo, non si finisce mai d’imparare… |
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March 24th, 2011
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Caro Ensifer, avevo visto una tua richiesta a Pazzidea per l’iscrizione a BootB Creators Facebook. Poi è sparita. Come mai? |
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March 24th, 2011
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non l’ho cancellata io… ah ma ho appena visto che sono stato aggiunto, quindi va bene :) |
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March 25th, 2011
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Concordo con Pongo! |
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March 29th, 2011
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So sad that such amateurish primitive concept was chosen. It lacks creativity and even this basic idea is poorly designed. It is hard to believe that decision maker really liked this version as the best from all the work submitted. |
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April 19th, 2011
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