2011 marks an important milestone for Italy who celebrates 150 years to the day when it attained Unification. A country steeped in old traditions, boasting a rich and vibrant history, is now defining the last details of a country-wide festivity.

After dazzling the word as host city for the XX Winter Olympics, this year Turin hosts a series of once-in-a-lifetime exhibits and events lasting for 9 months, organized and designed by the Italy 150 Committee. Back in April 2010, a naming Pitch was started on BootB for one of the most important exhibitions of the program. Simona10 was the BootB Creator crafting the winning name proposal, among 422 Solutions – “Station: Future” (Stazione Futuro).

Starting today and travelling into the future, this exhibit shows what Italy will look like tomorrow. Ideas, prototypes, products, and processes that express Italian creativity and innovation drive the exhibit. Multimedia, 3-D, videos, holograms, and virtual reality deliver exciting flights of fancy in diverse areas such as energy, chemistry, environment, food and health, communications, work, and space.

Read more »