“We have gained access to a very large number of proposals, putting across multiple creative expressions. This has allowed us to spot the one creative proposal fully meeting our communication requirements…“, said Paolo Patruno, Marketing Manager at Parà Group.
Family company, Parà Industrial Group was founded in 1920 and today it is the European leader in manufacturing and selling fabrics for indoor and outdoor decoration. On the occasion of launching TEMPOTESTSTAR FR, its new fabric with flame retardant properties, the group needed a print campaign to convey innovative attributes of the product.
Burning up competition, the proposal submitted by Metroquadrocubo won the competition and brought USD 1 200 to its author. The image above is the implemented version of the creativity, almost identical to the one submitted. Bringing together two essential concepts, the firefighters truck as a symbol of extinguished fire and the baby, as the image of serenity, the Solution communicates the main strengths of TEMPOTESTSTAR FR.
The campaign is now on air. The Italian version of the ad is has already been published in the specialized magazine Tenda IN&OUT.
“BootB has proved to be a truly fast, easy to use and affordable solution to finding the best creativity to represent our new innovative product – Tempotest. Without any doubts we will use again the BootB service for our next marketing projects, both national and international ones.“, concluded Mr Patruno.
Our Creators are burning with creativity so any new creative challenge is very much welcome :).
2011 marks an important milestone for Italy who celebrates 150 years to the day when it attained Unification. A country steeped in old traditions, boasting a rich and vibrant history, is now defining the last details of a country-wide festivity.
After dazzling the word as host city for the XX Winter Olympics, this year Turin hosts a series of once-in-a-lifetime exhibits and events lasting for 9 months, organized and designed by the Italy 150 Committee. Back in April 2010, a naming Pitch was started on BootB for one of the most important exhibitions of the program. Simona10 was the BootB Creator crafting the winning name proposal, among 422 Solutions – “Station: Future” (Stazione Futuro).
Starting today and travelling into the future, this exhibit shows what Italy will look like tomorrow. Ideas, prototypes, products, and processes that express Italian creativity and innovation drive the exhibit. Multimedia, 3-D, videos, holograms, and virtual reality deliver exciting flights of fancy in diverse areas such as energy, chemistry, environment, food and health, communications, work, and space.
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