We have recently got the green light to publicly share with you the official press campaign implemented by Alberta. Here it is, click on the image to enlarge it!

Opening a project on BootB.com gave the Italian sofa producer the possibility to review 247 creative proposals submitted from 15 countries. The winning creativity, rewarded with USD 2 400, was proposed by pongo who also gave the final touch to the already on air campaign.

It might have not been an easy choice for Alberta to pick the best creative Solution among so many great proposals, but in the end the choice was … “The Obvious” – that is exactly the title of the creativity worked by pongo.

The campaign however, plays on the saying “The best choice is never the most obvious choice” ( or “The obvious choice is often the worst”).

For those of you not speaking Italian, here is a summary of the campaign: “The best sofas are never the less expensive ones, and the most beautiful sofas are not always the most comfortable ones, quality may come with an affordable price but it will never come almost for free. Offering a wide range of high end custom made sofas with a great report price/quality, obvious choices are not Alberta’s cup of tea”.

Stay tuned, later this week we will share another winning and already implemented print campaign , bought by Masottina winery :)