Just a month back we have shared with you the Solutions shortlisted by Masottina. You might remember that apart from the winning proposal, Masottina decided to buy other 3 print designs, to complement its brand awareness campaign.
As always, we’re happy to disclose what were the best Solutions. So here is the winning one, already included in the December issue of Gambero Rosso - the world’s authority on Italian food, wine and travel. Gianluca72 brought himself slight adjustments to the final version of the print page.
In the same time Masottina’s sales team is using as a roll-up, one of the creative proposals purchased additionally, called “Authentic Pleasure” and signed by maiellarov.
Curious to see it?
We have recently got the green light to publicly share with you the official press campaign implemented by Alberta. Here it is, click on the image to enlarge it!
Opening a project on BootB.com gave the Italian sofa producer the possibility to review 247 creative proposals submitted from 15 countries. The winning creativity, rewarded with USD 2 400, was proposed by pongo who also gave the final touch to the already on air campaign.
It might have not been an easy choice for Alberta to pick the best creative Solution among so many great proposals, but in the end the choice was … “The Obvious” – that is exactly the title of the creativity worked by pongo.
The campaign however, plays on the saying “The best choice is never the most obvious choice” ( or “The obvious choice is often the worst”).
For those of you not speaking Italian, here is a summary of the campaign: “The best sofas are never the less expensive ones, and the most beautiful sofas are not always the most comfortable ones, quality may come with an affordable price but it will never come almost for free. Offering a wide range of high end custom made sofas with a great report price/quality, obvious choices are not Alberta’s cup of tea”.
Stay tuned, later this week we will share another winning and already implemented print campaign , bought by Masottina winery :)
Remember Cassandra.it, the 2.0 Italian delis shop?
Let us refresh your memory! Back in January last year, Cassandra.it came to BootB looking for a logo to express authenticity and gastronomic quality, combined with a fresh and modern look. The logo design was meant to represent a new online shop selling genuine Italian food products: pasta, coffee, wine, panettoni, cheese, spices, salami and many other mouth watering stuff.
There were 346 logo design proposals from 24 countries submitted in response to its Pitch but the prize stayed in Italy. The Brand has chosen the Solution published by pgballo.
The final version of the logo, displayed above, is very close to one of the versions proposed by the winning Creator in his original Solution. Moreover pgballo was the one bringing himself all adjustments required by Cassandra. Here is the full original proposal for your perusal.
Cassandra.it is now up and running and the website proudly displays the logo designed via BootB.
P.S. We have added a new Solution to the Cassandra.it Shortlist blog post. Thank you keypaul for giving us the consent to share his creativity.