Along with other wine producers like Mondo del Vino and Barone Montalto, Masottina came to BootB looking for one of a kind creative input.
Counting several international awards, Masottina wines are widely appreciated in the over 40 markets where they’re sold. Speaking to the sophisticated Italian wine lovers, this winter/spring print campaign had to move away from the traditional ads displaying the classical vineyard, the story and the logo of the winery.
Masottina received almost 200 creative proposals from 8 countries but the USD 1 760 prize stayed in Italy, being awarded to gialuca72, the author of the winning Solution (number 154). Totally impressed with the quality of the proposals arrived in response to its project, Masottina decided to buy three other Solutions, on top of the winning one: 18 (submitted by luigi_drei), 58 (signed joeandads) and 175 (published by maiellarov).
We cannot disclose any of the Solutions mentioned above as all IP rights are now owned by Masottina. But while waiting for the campaign to go live, we are happy to give visibility to other two creative proposals which made it on the shortlist selected by Masottina.
Belonging to neopsiche, Solution number 12, called “Autentica Superiorità” (Authentic Superiority) …
… and Solution 29, with the title “Arte” (Art), signed by tinoart.
Congratulations to all 7 Creators who managed to impress the Italian wine house!
Amazing! Well done folks…
December 14th, 2010
December 15th, 2010
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