“We’ve turned to BootB.com for our latest CT by Chronotech campaign because we strongly believe in innovation and we are continuously looking for new communication tools. The results have definitely lived up to the expectations. Moreover the campaign we have chosen to buy, accurately represents the brand positioning intended for CT by Chronotech“, said Antonio Ventura, CEO Global Watch Industries.
CT by Chronotech is a young wristwatch brand name born to meet the demand of medium income buyers, having great value for money as main purchasing criteria. More than catching the attention and raising the interest of this target, CT by Chronotech had to overcome a perception issue: it was frequently confused with its mother brand, Chronotech, a rather exclusive and highly positioned brand name.
Finding an advertising idea different than all past campaigns, one able to set CT by Chronotech apart from the competition while increasing its brand awareness, was the challenge brought to BootB.com by Global Watch Industries.
What happened next? 187 proposals from 15 countries arrived in response. Beating off stiff competition from across the world, aurum-design.com has taken the USD 4 800 prize to the United States.
This is what we mean when we say Unlimited Creativity!
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