All roads lead to Rome.

And that was exactly the case of the Pitch run on BootB by Il Messaggero, the reference newspaper of the journalistic landscape of Rome. The objective of the creative Brief, a very well written one by the way, was a re-launch campaign to restate its commitment towards its readers and its territory – Il Messaggero has always been the newspaper made for Rome and for all Romans.

No wonder, not one but 5 Creators had submitted Solutions with the same creative direction: the old story of Rome. This is absolutely natural, especially when the Brief provides clear instructions and the participating Creators are good professionals.

Among all 157 Solutions the Brand has chosen the one submitted by lsepartners, Solution that brings back some of the most famous episodes of the history of Rome. While having a different layout, the idea behind this proposal, was identical to the one used by 4 other Creators. Therefore we are now making them all public to clear any doubts that might have arisen.

This is the winning Solution, number 103, called “Da Sempre” (For all time) and signed lsepartners.

And here are the other proposals built around the same idea: the history of Rome and the legacy of Il Messaggero

Along with other wine producers like Mondo del Vino and Barone Montalto, Masottina came to BootB looking for one of a kind creative input.

Counting several international awards, Masottina wines are widely appreciated in the over 40 markets where they’re sold. Speaking to the sophisticated Italian wine lovers, this winter/spring print campaign had to move away from the traditional ads displaying the classical vineyard, the story and the logo of the winery.

Masottina received almost 200 creative proposals from 8 countries but the USD 1 760 prize stayed in Italy, being awarded to gialuca72, the author of the winning Solution (number 154). Totally impressed with the quality of the proposals arrived in response to its project, Masottina decided to buy three other Solutions, on top of the winning one: 18 (submitted by luigi_drei), 58 (signed joeandads) and 175 (published by maiellarov).

We cannot disclose any of the Solutions mentioned above as all IP rights are now owned by Masottina. But while waiting for the campaign to go live, we are happy to give visibility to other two creative proposals which made it on the shortlist selected by Masottina.

Belonging to neopsiche, Solution number 12, called “Autentica Superiorità” (Authentic Superiority) …

… and Solution 29, with the title “Arte” (Art), signed by tinoart.

Congratulations to all 7 Creators who managed to impress the Italian wine house!

“We’ve turned to BootB.com for our latest CT by Chronotech campaign because we strongly believe in innovation and we are continuously looking for new communication tools. The results have definitely lived up to the expectations. Moreover the campaign we have chosen to buy, accurately represents the brand positioning intended for CT by Chronotech“, said Antonio Ventura, CEO Global Watch Industries.

CT by Chronotech is a young wristwatch brand name born to meet the demand of medium income buyers, having great value for money as main purchasing criteria. More than catching the attention and raising the interest of this target, CT by Chronotech had to overcome a perception issue: it was frequently confused with its mother brand, Chronotech, a rather exclusive and highly positioned brand name.

Finding an advertising idea different than all past campaigns, one able to set CT by Chronotech apart from the competition while increasing its brand awareness, was the challenge brought to BootB.com by Global Watch Industries.

What happened next? 187 proposals from 15 countries arrived in response. Beating off stiff competition from across the world, aurum-design.com has taken the USD 4 800 prize to the United States.

This is what we mean when we say Unlimited Creativity!