September and October are the peak months of the year for language courses providers and Berlitz wanted to take full advantage of them this year through a hard to overlook billboard campaign. Therefore, back in June the language school opened a Pitch on BootB curious to see whether BootB Creators were up to the challenge.
But what started as a test, finished to be a surprisingly successful outcome for Berlitz who confessed it was really hard to pick among so many remarkable proposals. The winning Solution came all the way from Australia, submitted by flood, one of our long-standing Creators, priding himself with two previous Pitch victories :).
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A girl with two tongues?
Targeting busy and sleepy or eventually tired people while commuting, standing out from all the others schools’ billboards and striking people passing by, was essential for the campaign success. How did flood come up with such a simple but impactful idea? Starting from the expression “mother tongue” he imagined that a person fluent in an additional language to its native one, is “speaking in two tongues” :).
Here is a shot of the live campaign, taken in one of Rome’s tube stops.
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Impossible not to notice it!
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Yes is impossible not notice it and not have a disgusting reaction… |
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October 11th, 2010
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Agree. It’s not a so conventional concept and for this reason the campaign can receive good feedback anyway..If the goal was to gain attention then maybe it is on the the “right/wrong” way :) |
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October 11th, 2010
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two mother tougues? |
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October 12th, 2010
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l’attenzione l’avrete assicurata, soprattutto per la seconda lingua dall’aspetto malaticcio….decisamente fuori luogo in una bocca femminile e dall’aspetto sano. |
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October 12th, 2010
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Hey, thanks for the comments, I appreciate them all either good or bad. |
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October 12th, 2010
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sorry |
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October 14th, 2010
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Hard impact, compliments…. |
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October 14th, 2010
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fighissima, really cool concept and very striking! Whether pleasant or unpleasant, sure stays on your mind! |
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October 25th, 2010
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Tragico gioco di parole. Sembra la solita battutaccia da bar: “quella ragazza ci sa fare con le lingue”. Di un umorismo esilarante. |
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November 15th, 2010
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E comunque, negli anni ‘80, anche “Saila menta, il piacere che uccide”, si fece molto notare. E quella pubblicità affossò l’azienda. ;) |
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November 15th, 2010
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What if three languages…? :-) |
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November 15th, 2010
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Ragazzi, come ben sapete, della pubblicità nel bene o nel male, basta che se ne parli..qui se ne parlerà in due lingue hiihihi |
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November 25th, 2010
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idea molto particolare però genera un po’ di ribrezzo |
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November 30th, 2010
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A me piace, rende molto bene il messaggio :) I like it, it works. |
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February 11th, 2011
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A great visual influence |
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October 24th, 2011
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