Did it happen to you to slip and trip in the street due to mistreated roads and sidewalks? Well, this is just a minor example of street accident for which you could claim compensation. Based in Rimini, Addari is a professional studio doing all the work for its clients during the accident-claim procedure.

Back in April, Addari came to BootB looking for an efficient local poster campaign to promote its activity. 120 poster ideas were submitted in response, but as usual one stood above all – congratulations marcolucidiud.

Can you imagine a cow crushing your expensive car or a U.F.O landing on your car’s bonnet?

This was exactly the creative direction which convinced Addari: funny, eye catchy and easy to remember :). The campaign is on air so if you don’t have any plans to visit Rimini this summer, here is how the poster looks like!

And here is a preview of the original creative Solution submitted by marcolucidiud.

Like it? As a company, you too can get Unlimited Creativity working for you!