We thought about starting directly with the winning Solution since curiosity was running so high :)
Looking to be unconventional all the way, this agency came to BootB to seek for a unique corporate identity – one that corresponds to its mission based on customer value co-creation principals.
Apart from being a cute and funny animal, the cow has a very rich animal symbolism: abundance, potential, fertility, nourishment, beginnings. Remember the Cash Cow in the BCG Matrix – the one you milk for profits? What about the charging bull of Wall Street – the symbol of financial optimism and prosperity?
The name C.O.W is unconventional indeed, both hilarious and international. The logo – simple and easy to recognize, says innovation by all means. No doubts: a winning Solution. Well done Aglaia! Looks like you’re just as curios to know her :). An interview is coming up soon!
We’ve left the most exciting news for the end: today C.O.W is launching another Pitch on BootB! The cowgirl and the cowboys behind this agency will introduce themselves to you, give you a better grasp of their business and throw in another creative challenge: a web-skin for their cow-farm website.
Milk your creative mind!
Icon for Grom was a highly disputed Pitch. Just as everybody else we are very curious to see the winning Solution! Until that will be possible, lets learn more about mxone the Creator who managed to impress the rigorous client.
What was the key success factor of his Solution, where did he find inspiration, did he ask for feedback, did he complain in the Comments section :) All these and many other interesting details will be revealed!
Surfing around the web we found a very nice collection of creative ads. Some are old, some are more recent but they have all something in common: great creativity!
Which brings us to our challenge: Can you correctly identify what is being sold? To check your guess, mouse over the pictures.
Ready?Go!!
“We are indeed much more than what we eat, but what we eat can nevertheless help us to be much more than what we are“ says Adelle Davis. Aiming at providing all food lovers with genuine Italian products around the clock, through a 2.0 shop, Cassandra.it will start its online adventure pretty soon.
Looking for a cutting-edge logo design to recall the great Italian gastronomy, the company selected BootB to safely crowdsource its project. The Italian Creators were not the only ones attracted by the delis 2.0 Pitch -180 Creators coming from 24 countries participated. As soon as the website will be officially launched, we will all see the logo selected by the Cassandra team.
In the mean time let’s see what other logos featured the narrowed list of potential winning Solutions, next to the one submitted by pgaballo – the winner designated by Cassandra.
Here are the contenders!
“Someone says No“ - a Cattleya production, distributed by Universal Pictures, will hit the screens later this summer. It was BootB the crowdsourcing platform chosen by Universal to find innovative ideas for the pre-launch promotion of the movie. Creative input was required for an inspired title (the one previously mentioned is just provisory) and an eye-catching poster, so two Pitches were open on BootB for this exact purpose.
The artwork competition has generated 102 responses and the decision over the winner was not an easy choice – there were 6 super Solutions on the highly disputed shortlist. However, one - submitted by Kuva, stood above all in the eyes of Universal. It looks like the challengers were precious works as well since only 2 out of the 5 Creators decided to share their Solutions with all of us :)
Now let’s see …