Martin Lindstrom, partner of BootB, interviewes Seth Godin, the bestselling author of “The purple cow”, “Sunday meatball” a.o., about the nature of charity.

Godin gives us something to consider, for instance the fact that a lot of people are allmost proud of not donating anything to charity at all. Another point is that there are numerous individual reasons for people to give away money without considering having anything in return.

Watch full video on Martin Lindstrom’s website!