77Agency, a leading digital marketing agency in Europe, organized a seminar on Facebook for marketers in London on July 2nd. The main speaker, Josh Smith, Head of Inside Sales @ Facebook, talked on the fast European growth of Facebook and the demographics of the UK audience, but also dealt with the advertising possibilities on the platform and the use of fan pages. He gave the audience a few examples on how brands use the platform to enhance consumer engagement and build brand equity.

BootB was invited as guest speaker as well to talk about the power of crowdsourcing in the social media sphere. Pier Ludovico Bancale, founder & CEO of BootB, explained in front of marketers from companies and organizations such as Nokia, The Post Office, Barclays Global Investors, The London Science Museum, Unilever and GlaxoSmithKline how BootB platform can help brands to find out-of-the-Box creative solutions.

Here is Pier’s feedback about the event:

It was really an extraordinary workshop. How to harness the creativity crowdsourcing of BootB, that becomes reality thanks to the expertise of 77agency and reaches 200 million users thanks to the phenomenal Facebook. Fantastic experience … to be repeated!

You might be interested in:
77Agency kicks off Knowledge Sharing Events with a “Facebook for Marketers” seminar in London!