We’d like to announce a “New Model Name For Sports Tyre” project on BootB with this quick historical review.

The earliest tires were bands of iron (later steel) placed on wooden wheels of carts and wagons. Forge fires were used to make the red-hot band which was placed over the wheel and fitted the wheel tightly when quenched. The outer ring served to “attire” the wheel, ensuring a wear-resistant surface.

Thus, the word “tire” emerged as a name of the metal bands that were put on wheels. Both spelling variants, tire and tyre, were used since the 15th century, though tire is considered an older one.

The first practical pneumatic tire was made in 1887 by John Boyd Dunlop for his son’s bicycle in order to prevent the headaches his son had while riding along rough roads.

First tire companies appeared at the beginning of the 20th century and developed hand in hand with the growing auto industry. Today over 1 billion of tires are produced annually in over than 400 tire factories.

Pneumatic tires are made of a flexible elastomer material such as rubber with reinforcing materials such as fabric and wire.

Check this cool video featuring the rubber production turn-round:

While Medusa Film is busy with choosing the best title for their new movie with Nicolas Vaporidis, we’d like to share with you some figures.

Actually, we must say that results of the Pitch “Titolo del Nuovo Film con Nicolas Vaporidis” have surprised not only the Brand Builder, but BootB team as well: Creators from 26 countries have developed 1455 Solutions just in one week!

Italian Creators were the most active. Can you guess which countries are following? Here they are: Kazakhstan, Tunisia, Malaysia and Mexico to come to Top5.

129 Solutions are kept by the Brand for the final decision.
(you can check if your Solution is among them - click “Solutions” tab of the Pitch)

All of us are looking forward to know who the winner is…
and will keep you updated!

77Agency, a leading digital marketing agency in Europe, organized a seminar on Facebook for marketers in London on July 2nd. The main speaker, Josh Smith, Head of Inside Sales @ Facebook, talked on the fast European growth of Facebook and the demographics of the UK audience, but also dealt with the advertising possibilities on the platform and the use of fan pages. He gave the audience a few examples on how brands use the platform to enhance consumer engagement and build brand equity.

BootB was invited as guest speaker as well to talk about the power of crowdsourcing in the social media sphere. Pier Ludovico Bancale, founder & CEO of BootB, explained in front of marketers from companies and organizations such as Nokia, The Post Office, Barclays Global Investors, The London Science Museum, Unilever and GlaxoSmithKline how BootB platform can help brands to find out-of-the-Box creative solutions.

Here is Pier’s feedback about the event:

It was really an extraordinary workshop. How to harness the creativity crowdsourcing of BootB, that becomes reality thanks to the expertise of 77agency and reaches 200 million users thanks to the phenomenal Facebook. Fantastic experience … to be repeated!

You might be interested in:
77Agency kicks off Knowledge Sharing Events with a “Facebook for Marketers” seminar in London!