Dove brand was launched in 1957, and since the moment Dove advertising message has been a constant: It’s not soap. It’s a beauty bar. The picture of cream pouring into the bar was the iconic image Dove used in ads for nearly five decades.

In 2002, Unilever (owner of the Dove brand) reduced number of its brands from 1,600 to 400. Dove was nominated to be one of the master brands, so it had to come up with a message that could speak for all its products such as soap, body wash, deodorant, hair care and body lotion. Brand should become a beauty brand, not just a beauty bar.

the rest of the story

Some time has passed since the “Senza Dolore” Inauguration Event. Now we are ready to share a short photo report with you.

But first - just a couple of words about the project.
The social project “Senza Dolore” (which is “Without Pain” in Italian) is aimed to promote the “culture of pain relief”. It communicates that relief is not just desirable but also possible. The ways to avoid unnecessary pain are explained in the materials produced by “Senza Dolore” initiative.

Inauguration Event was just the first day of the “National Day of Relief” exhibition in Rimini. During this exhibition 42 creative Solutions designed by BootB Creators and chosen by “Senza Dolore” were presented to visitors of “Sismindo” castel and shopping centre “Le Befane”.

Other photos here

We’d like to share with you amazing samples of creative works that proves (once again :) that creativity can be found everywhere!

All these street paintings were done by Kurt Wenner, well-known artist and architector. He interprets Renaissance classicism with a thoroughly singular voice. The scope of Wenner’s works is not confined to a canvas or limited by a frame. He designs and executes permanent works of art and architecture, as well as ephemeral visual illusions.
More creative street paintings here

OK, here is another creative person - he can be easily recognised by the BootB T-shirt :)

Nickname: Gorbacheff
Country: Russian Federation

We are sure you remember a Pitch called “Logo + Payoff GRU RADIO“.

The “Shopville Le Gru” -shopping-center #1 in Turin- wanted a logo and a captivating slogan/payoff for their new radio, a REAL broadcasted RADIO, and not only music aired in the shopping center :)

Today we’d like to exhibit to you some logos which were chosen by Le Gru team as very good ones out of 334 they totally received. At first we felt a little uneasy, as the Brand Builder was too busy to comment on the short-list. But then - hey - it’s a good chance to give a word to you! We ask you to vote for the logo you like most!

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