Some days ago we shared with you some Creative Solutions that were selected by Matthew Watkins (daddario.it) as good but we couldn’t share the winners, as not yet executed.
Today we are going to share with you the Winning Solution and one of the 2 Additional Solutions bought by the Brand (another one is still “top secret” :)
In the implementation of the real campaign (which you can see already in the streets of Milan) daddario.it has exploited both the Solutions. Here it is:
Just to remind:
the Pitch was “Outdoor-Print Campaign” by daddario.it;
the Winner is Organista;
the Additional Solution bought (actually only the copywrite from it) from ela.
Here is the original Solution by Organista:
And here is the original Solution by ela:
Do you like it?
:)
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SUPER combination!!!
daddario was very smart purchasing 2 solutions with the objective to merge them
Layout + visual by organista is a masterpiece, the head by ela (translated by google) adds the call to action which organista missed.
I congratulate both and the smart daddario which I hope next time will invest more, yepp?!?
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Salve, in effetti probabilmente c’ è stata qualche incomprensione. Il lavore richiesto è per pubblicizzare ad attirare persone agli eventi del 31 maggio, capirete che chiedendo la comunicazione di questo, non possiamo sceglierla il giorno prima, in quanto con la soluzione del vincitore stiamo già producendo manifesto, folder, inviti e comunicazione su quotidiani. E’ stata richiesta la liberatoria in quanto vorremmo esporre all’interno delle manifestazioni tutti i lavori pervenuti (procedura che Bootb non consente se non autorizzata dai loro autori) e fare una sorta di resoconto di come il mondo dei creativi ha interpretato questa particolare richiesta. Il 31 maggio saremmo lieti di avere con noi alla manifestazione, il vincitore e anche quanti più possibili creativi. La giuria che ha scelto il progetto, come era previsto, era formata dai presidenti delle varie associazioni coinvolte, da due esperti di comunicazione sociale e dal rappresentante di Volontarimini, nonchè dal sottoscritto in rappresentanza di AlwaysGoFast. La giuria si è riunita presso la sede di Volontarimini, martedì 5 maggio 2009 alle ore 17:00 e si è congedata con voto unanime per la proposta n° 69 alle ore 20:30 .
Distinti saluti,
Amedeo Bartolini per Always Go Fast
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Hi everyone, I admit that there was some kind of miscommunication during the Pitch as pointed out by “neopsiche”. The Pitch was launched to find the materials to promote the events on May 31st. I am sure that you agree that we couldn’t choose the winner that day. In fact we are already producing all communication materials – posters, folders, leaflets, invitations and print ads – using the winning Solution itself.
The additional document that we asked you to sign was necessary not for choosing the winner but for having the right to show your creativities at the exhibitions (process that BootB strictly denies without the written approval of their authors), where we will show how the “Senza Dolore/Without Pain” initiative was faced by Creators around the planet. On May 31st we will be glad to have with us the winner and as many Creators as possible.
As planned, the Jury which chose the winning Solution was composed by Presidents of the involved Associations, by 2 experts in social communication, by the Volontarimini’s representative and by myself, representing AlwaysGoFast. The Jury met at the Volontarimini headquarter on Tuesday May 5th at 5 PM and left after unanimous vote for the Solution N° 69 at 8:30 PM.
Best regards,
Amedeo Bartolini for Always Go Fast
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