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April 2009View posts for March 2009 View posts for May 2009
 
 
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Archive for April, 2009
BootB | April 24, 2009

Some days ago we shared with you some Creative Solutions that were selected by Matthew Watkins (daddario.it) as good but we couldn’t share the winners, as not yet executed.

Today we are going to share with you the Winning Solution and one of the 2 Additional Solutions bought by the Brand (another one is still “top secret” :)

In the implementation of the real campaign (which you can see already in the streets of Milan) daddario.it has exploited both the Solutions. Here it is:



Just to remind:
the Pitch was “Outdoor-Print Campaign” by daddario.it;
the Winner is Organista;
the Additional Solution bought (actually only the copywrite from it) from ela.

Here is the original Solution by Organista:



And here is the original Solution by ela:



Do you like it?
:)

Categories: Solutions
BootB | April 20, 2009

Last October BootB held a nice and well rewarding Pitch from CREOM Cosmetics. They were asking for Brand re-styling.

CREOM is a premium cosmetic company with products elaborated following Swiss technologies with Swiss, French and German components. Creom is devoted to making a difference to the way your skin looks and feels.

Finally we’ve got a permission to share with you the Winning Solutions produced by hitamata, a Creator from Indonesia.

So, here is the new logo:



And here are two pack samples:



Using this occasion Stéphane Crespel, CEO of CREOM Cosmetics, wants to congratulate the winner one more time and to say big thank you to all, who participated to the Pitch. You will find his testimonial on “Testimonials” page.

Categories: Solutions
BootB | April 15, 2009

Today we’d like to share with you some great Creativities, chosen by Daddario.it among 170 Solutions published to their Pitch “Outdoor-Print Campaign“.

You will not find the Winning Solution in this post as well as other two Solutions that were bought by the Brand as Additional Purchase - we will publish them as soon as they will be produced & aired. Anyway we’d like to use an occasion and to congratulate their authors: Organista, zeppelin and ela.

Now, let’s peep at the short-list

Categories: Creators, Solutions
Pier.Ludovico.Bancale | April 6, 2009

We were very curious to know who the best Creators on BootB are for the time being. So we decided to make a BootB rating of the Top100 BootB Creators. It is of course a preliminary list; anyway, I’d like to share it with you today.

Armint with 2 Pitches won and 15 “Kept Solutions” (thumbs up) is on the first line among more than 12,000 registered Creators.

I will anticipate some answers to good questions about the system of ranking:

Only impartial assessments were used: number of wins, number of Solutions sold as Additional Purchase (Solutions bought by a Brand on top of the winning one at the end of a Pitch) and number of Kept Solutions.
Wins have the highest value, followed by Additional Purchases and then Kept Solutions.

The 1st list of Top100 BootB Creators as of April 6, 2009

Categories: Creators