Samuel D. Bradley (Assistant Professor of Advertising in the College of Mass Communications at Texas Tech University) asked 5 questions to Tim Laubacher (a brand strategist with B&a advertising in Columbus, Ohio) in his “5 Questions” interview series.

It’s an honor for us to discover that BootB was the subject of one of those five questions.

You can read full text of the interview here.

And here is the part about BootB:

Sam Bradley - What’s your take on BootB.com?
Tim Laubacher - On the surface, it seems to be advantageous to the advertising client. They set a budget, often less than what they’d pay an advertising or other creative agency, and they get access to hundreds of contributors’ ideas, only having to pay for the one they choose to utilize. But BootB.com and other similar sites will only serve as a supplement to client-agency relationships. To make the assumption that the advertising industry could completely shift to this model of project need and open-sourced solutions undermines the value of strong client-agency relationships. However, if BootB.com and similar sites become the norm, it certainly represents an unstable future for agencies.