Today we’d like to share with you the story of Alexxa. Her Solution was chosen by Roeder as the best one for their “TV campaign for Kalo” Pitch but that’s not the end of the story yet. In fact, what is peculiar in Alexxa, is that, being a model, she proposed to also be the heroine of the commercial herself.
Click here for the rest of the story
Today everyone knows what a “mobile phone” is and almost everyone has one; but just few decades ago it was something unbelievable.
Since those days mobile phones changed their design dramatically. In order to envision the future let’s look back at the evolutionary process.
There is a nice movie done by “e2save mobiles” (UK) showing the long way from the first Motorola device till the nowadays and a little bit in the future:
Last month Wired magazine chose 12 most notable mobile phones for their on-line article “From Brick to Slick: A History of Mobile Phones“:
For those who prefer to have more structured information there is a History of Mobile Telephones presented by Computer Networking and the Telecommunications Research department of the University of Salford.
We’d like to share with you The First Russian web magazine for designers:
It was started in 2003 and since then has collected a very lovely set of links to the portfolios of Russian, British and American designers as well as 100+ design resources and a list of design contests. The Pitch “Design the mobile phone of 2020!” is in that list!
Here is another photo of BootB Creator which we’ve recently got.
Nickname: John1972
Country: USA
The photo was taken in Baghdad.
Here is the first photo of BootB Creator inside BootB T-shirt. It seems that he has it from the launch activity… :)
Nickname: Creative_Sky
Country: Italy
We are looking forward to get a creative photo of you wearing BootB T-shirt!
Having found the BootB Republic, we also created its passport. The mission ‘to bring Unlimited Creativity’, required the passports to be really out of the box. So, they were designed with:
∞ Inside - no pages but the most creative thing we could imagine: you!
Honestly, we didn’t expect such a huge success. So many Creators ordered our T-shirts and we were not ready for it.
Today we are happy to announce the launch of the BootB e-shop where you can finally order one of the T-shirts:



T-shirt details:
∞ Print: in Italy
∞ Printing material: rubber embossed
As soon as you receive your own BootB T-shirt, send us an e-mail [info (at) BootB.com] with:
1. Creative photos of yourself wearing the T-shirt;
2. Your nickname and country;
3. Your message to be posted with your pic in the BootB Gallery.
Put Creativity on (line! :)

Samuel D. Bradley (Assistant Professor of Advertising in the College of Mass Communications at Texas Tech University) asked 5 questions to Tim Laubacher (a brand strategist with B&a advertising in Columbus, Ohio) in his “5 Questions” interview series.
It’s an honor for us to discover that BootB was the subject of one of those five questions.
You can read full text of the interview here.
And here is the part about BootB:
Sam Bradley - What’s your take on BootB.com?
Tim Laubacher - On the surface, it seems to be advantageous to the advertising client. They set a budget, often less than what they’d pay an advertising or other creative agency, and they get access to hundreds of contributors’ ideas, only having to pay for the one they choose to utilize. But BootB.com and other similar sites will only serve as a supplement to client-agency relationships. To make the assumption that the advertising industry could completely shift to this model of project need and open-sourced solutions undermines the value of strong client-agency relationships. However, if BootB.com and similar sites become the norm, it certainly represents an unstable future for agencies.









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