Do you remember a Pitch from MÁSmovil, Spanish mobile operator?
They asked for a concept of advertising campaign (for TV, print and web). MÁSmovil wanted to be “provocative and to maximize the impact by being original, unconventional, even shocking and with a clear, simple message”.
MÁSmovil received more than 100 creative proposals and the winning one came from flood, a Creator from Australia (our congratulations one more time!).
On Friday MÁSmovil presented the 20″ TV spot based on the flood’s creative idea.
Click to watch it (better on empty stomach :)
The print and web executions will follow soon.
Now you can eat and comment! :)))
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Por los requisitos del brief esperaba una solución mucho más innovadora, pero en fin… puntos de vista del cliente! |
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February 9th, 2009
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OH MY GOOODNESSSSSSSSSSSSSSSSSSSSSSSSSS! THE BRIEF WAS ABOUT A CLEAR & SHOCKING MESSAGE… I GUESS MASVOVIL HAVE NOT MUCH MONEY TO INVEST & NEEDED 1 OTC TO BECOME SPONTANEOUS AWARENESS |
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February 9th, 2009
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When we’ll see extracting a bloody tampax or other splatter and gore images? |
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February 10th, 2009
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1 thing is statisticly proved: MASmovil will be remembered! At the same time the post-campaign asociation will be for sure with something out of the mouth & starting with “VO”(most likely VOmit rather than VOice) Maybe it is an opportunity for a possible rebranding… what about MASvomit? Z |
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February 10th, 2009
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too simple! Mah… :-( |
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February 15th, 2009
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Ouufffffffff !!! |
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February 21st, 2009
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wow :) long time since the last time i’ve logged in to bootb. going to check around for some new and interesting pitches. and about this new campaign for MÁSmovil… no words. they wrote about it even in the newspapers and describe it as one of the most disgusting ad ever made. people I asked about it and i heard to talk about it on the street or metro, said that is horrible and should ban it. But well, if the company like it, customers should “survive” these 20 seconds. |
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March 1st, 2009
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Exemple type de la pub qui veut faire réagir… je suis vraiment pas fan… In my opinion people will never forget this brand… so they win one point with brand recognition… But i am not sure it will really drive people to them though… |
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March 2nd, 2009
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I´ve red in the mas movil briefing that we had to highlight the quality service with low price ! where´s the quality service in this video? :-( |
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March 2nd, 2009
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U r right tucoAD, but considering that in the brief there was also written “shocking message”… they hit the target. IMHO from the adv point of view mark 1/10 but from the business point of view maybe 9/10 guys |
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March 3rd, 2009
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Ok, ok: I like it, I don’t like it, I agree, I disagree, … |
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March 28th, 2009
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Il y avait-il une campagne presse aussi? Je ne crois pas meme si je peux l’imaginer… vomir sur la facture de Telefonica! |
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April 2nd, 2009
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Still waiting for an answer. Thank you. |
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April 13th, 2009
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disgusting yet remarkable. |
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October 18th, 2009
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