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Archive for January, 2009
Pier.Ludovico.Bancale | January 19, 2009

American Pie? It must be a superpatriotic movie, perhaps about the Kennedy family or the Clinton’s one.
Blades of Glory? For sure it talks about celebration, victory, triumph… a film about war indeed.
Rush Hour? Most likely it’s an action drama, I love suspense… let’s go!

To make the story short, would you have thought of all 3 movies as a comedies just reading their titles? Never.
Do you think that people who enjoy action drama reveled in Rush Hour? Never 2 (the revenge!)

2 considerations:

Categories: Uncategorized
BootB | January 13, 2009


Many of you have asked us about some tips on how to create good Solutions. There isn’t a perfect way as every creative follows a different creative path. Today we are happy to present you the creative process by straussandco, whose Solution was shortlisted by Abrau-Durso.

Thank you very much, Konny, for your assistance!

Here is the process.

Categories: Solutions
Pier.Ludovico.Bancale | January 5, 2009

Is there anybody that personifies the BootB proposition of “Unlimited Creativity”?
In my opinion the answer is yes and his name is
Octavio Ocampo


If you already know him, I’m confident that you believe me. If not, don’t believe me but watch this!

oo-oo-unlimited_creativity_by_octavio_ocampo

Do you believe me now?

BR (BootB Regards :)
Pier

Categories: Uncategorized