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Pier.Ludovico.Bancale | November 18, 2008
The Power of Branding

I was walking in a German aerport and shot this pic.

The Power of Branding :)

Any comments?

BR (BootB Regards :)
Pier

Categories: Brands, Market

maiacopy

fantastico :)

by maiacopy
November 18th, 2008

Pier.Ludovico.Bancale

What is fantastic about this guy who was waiting for his flight and working on his computer?

by Pier.Ludovico.Bancale
November 19th, 2008

Lob

Maybe “fantastic” is not the right word… but it’s quite funny to see two different brands so close on the same computer. Probably that’s why one of these - the apple - is more than a simple brand and today is used as an icon of a specific way of doing things..don’t you agree?

by Lob
November 19th, 2008

maiacopy

“Fantastico: che suscita ammirazione o stupore; straordinario. In funzione di inter. esprime meraviglia”. E divertimento, aggiungo.

That’s what I mean.
The purpose of a brand is that to sell products, not only ideas. Is apple brand reduced to an icon? So why this guy bought a Dell?

by maiacopy
November 19th, 2008

devilcopy

Have a nice fly ;-)

by devilcopy
November 20th, 2008

Pier.Ludovico.Bancale

I love your avatar devilcopy, deeplymadlycreative (and a bit scary :)

I shot that pic some time ago… now I am mot anymore at the airport… or maybe you mean another kind of flight?
;-)

by Pier.Ludovico.Bancale
November 20th, 2008

NeuchaBrain

great shot Pier, that’s really an example of the Power of Branding: ‘I wish I had a Mac’ !!!
Actually, one of the reasons for the Apple success is the Great design that some ‘Creator’ did years ago…
?:-)

by NeuchaBrain
November 20th, 2008

devilcopy

Thanks! Yeah. Is a wonderful maori war mask and i’ve choosen because it express very well how do I feel doing adv and else because grab attention and make me unfogettable.

Some time ago i used the image of darth maul, the terrific daimon of last star wars films. if you don’t know him, try to search with google.

No, was a sincere wish. By the way, have you ask him if his laptop has the 2 OS (windows and Apple)?

by devilcopy
November 21st, 2008

Pier.Ludovico.Bancale

I asked him first if I could shoot a pic of him & he said “yep”

Then he asked me if I was gay and I answered “not yet”

“Why do u want a pic of me then?” With the risk to disappoint him, I said that I was interested in his PC with 2 brands on it

His answer was really cool: “This is not my computer, it’s my company one. But it’s me using it and in order to be inspired I put a sticker of Apple on it!”

By the way, do you know that the Apple’s apple is the 2nd most popular brand logo that people tattoo on their body?

Try to guess which is the most popular… ;-)

by Pier.Ludovico.Bancale
November 21st, 2008

maiacopy

I bet it’s nike swoosh :)

by maiacopy
November 21st, 2008

devilcopy

I think the myth for bikers. I think Harley Davidson.

by devilcopy
November 21st, 2008

maiacopy

devil that’s true! but googlin’ it’s not admitted ;)

by maiacopy
November 21st, 2008

Pier.Ludovico.Bancale

Yep… the HD mith!
(sorry to say but unfortunately everything is admitted to devil… ;)

by Pier.Ludovico.Bancale
November 21st, 2008

devilcopy

You’re right Pier ! But don’t forget that women ever know one more than devil. Right maia? ;-)

Probably you don’t believe - on the other hand who believes in devil?- but on my table i have also a shiny HD metal pen case with logo.

by devilcopy
November 21st, 2008

oliavoodoo

wow! Pier,
VooDoo love the pic you’ve shot , and the guy is nice ;)

by oliavoodoo
November 21st, 2008

marilight

I LOVE GERMAN ;)

by marilight
December 6th, 2008

marilight

German what? All German intelligent things!
I’s because i’m a designer, i recognize the very clever objects they produce… i miss the Bauhaus school.

by marilight
December 6th, 2008

zulu

HOW OLD ARE U MARILIGHT??
the bauhaus school worked till 1933… 8-))))))))

by zulu
December 7th, 2008

baghera

I JUST LOVE APPLE!!!

by baghera
February 7th, 2009

Jumana

Is he single?! LOOOOOOOOOOOOL

by Jumana
March 8th, 2009

ksgandharva

Haha attached an apple logo to a Dell laptop… Good one bro! ;)

by ksgandharva
July 21st, 2009

imdesign

they gotta get cred somehow - lol….

by imdesign
July 24th, 2009

daarsun

Am totally confused with Apple & Dell……….

by daarsun
December 1st, 2009

Artdusty

I wander if the guy sticked a Dell logo on his personal Mac…

by Artdusty
January 14th, 2010






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