Some days ago we revealed the winner of the “New image for AIGAM” Pitch. Today we are going to enjoy some other creativities that were chosen and commented by Andrea Apostoli (President of AIGAM). A special thanks to the 4 democratic Creators who agreed to disclose their Solutions (to you and all other citizens of the BootB Republic! :)

Solution “TAM TAM” by McGregor:

   Logo:

   Business cards:

   Business papers:

   Website:

Comment of Andrea Apostoli:
Dear Creator, we really liked your logo. The right hemisphere of the brain (emotional) was seduced but unfortunately the left one (rational) did not follow completely. In fact, once the logo is reduced in small size -as header or footer- it looses impact; and at the same time brand name AIGAM becomes not readable. Some people from our group said that it suits better to a humanitarian association. In any case, it’s very beautiful. Our compliments!

Solution “Modern, effective and right on the target” by theanc:

   Logo:

   Business cards:

   Business papers:

   Website:

Comment of Andrea Apostoli:
Dear Creator, we liked your job very much. Thanks for that. The reason why we did not choose it is about the logo. It doesn’t let the target understand that AIGAM works with children and also works with music. The “refrain” symbol transformed into a smile is great but unfortunately it is not giving the sense of something musical to people who don’t know the musical language like you!

Solution “Restyle logo-campagna manifesti - icone” by NewWay:

   Logo:

   Iconographica:

   Print:

Comment of Andrea Apostoli:
Dear Creator, your work is not only beautiful but also elegant. There is only one important thing that you’ve forgotten to imply: the fact that AIGAM works with children. Besides, the special G with the strings which drives musicians crazy, it still doesn’t mean anything for non musicians. I wish that one day everybody could speak the language of music… thanks for giving us a help!

Solution “G” by domianello:

   Logo:

   Business cards:

   Business papers:

   Website:

Comment of Andrea Apostoli:
Dear Creator, I must confess you that you were very close to be announced the winner. The main issue was the piano which is a key instrument but cannot represent the music in general. I have to say that your explanations answered to the doubts of many members of the Directors Counsel of the association. We also appreciated your argument about the necessity of the synthesis: well done and clear. Bottom line, I think that you have convinced our heads but not the hearts of everyone. I’m sure that your talent will drive you very far indeed. Thank you!

Andrea wants to thank all Creators who participated to this Pitch providing such a great variety of ideas! BootB underwrites to this statement fully. Keep being Creative!