Many of you asked us about the BootB system of flagging your Solutions using different icons.
So… here you are! Sorry, for not explaining it before.
Do read this post carefully and do not hesitate to ask questions!
There are two new articles about BootB that were issued recently.
| The first one can be found in the Spanish magazine called “Brandlife“. You can download it here (it’s in Spanish :) |
 |
| And the second one was published by “Il Sole 24 Ore“, Italy. Here is the link to the file (it’s in Italian :) |  |
You can find more press on the “Media (About Us)” page. As usual.
Please, raise a hand in case you know another article about BootB which we missed. Thanks!
I would like you to answer to this question. That’s it!
Just tell me your “quick & dirty” why?
For those who didn’t have anything to answer or who love the subject, then the above shown Martin Lindstrom’s book is a must (I am writing this not because he is an old friend of mine :)
After 20 years of marketing I thought I knew the answer. But after reading this book I discovered that I was only at the 1st floor of a skyscraper. What truly influences our decisions in today’s message-cluttered world is much more complex than what I thought. Buying decisions take place below the surface, so deep within our subconscious minds… such a fascinating subject for those who work with creativity!
Pier
We are pleased to celebrate Furqan, from Pakistan!
Why? Because he is the 10 000th citizen of the BootB Republic. Thanks to him and to all of you who have already registered on BootB, we can now say that we are a MYRIAD (word with Greek roots that in English means exactly 10 000 whilst in Chinese, Japanese and Korean this number was used to bless emperors to “live for 10 000 years”!)
For curious people the number 10 000 has many other meanings.
We’d like to thank everyone who sent us questions, corrections, doubts, ideas and just feedback!
 |
All your letters were of great help for us. They became a real base for the new version of FAQ on BootB. Today we’ve updated two sections: For Brand Builders and For Creative Brains. Feel free to look them up in case you have any question about BootB! If there are other questions that you believe should be included into FAQ, please, write them to us using this form. Thank you! |
Your BootB Team
I had the pleasure of interviewing the winner of the “New Image for AIGAM” Pitch, Alessandro Jacoby.
It turns out that I had a quick encounter with him via email once several months ago, and now here he is as one of the lucky BootB pitch winners! It was great to cross paths with him once again.
I was walking in a German aerport and shot this pic.
Any comments?
BR (BootB Regards :)
Pier
Some days ago we revealed the winner of the “New image for AIGAM” Pitch. Today we are going to enjoy some other creativities that were chosen and commented by Andrea Apostoli (President of AIGAM). A special thanks to the 4 democratic Creators who agreed to disclose their Solutions (to you and all other citizens of the BootB Republic! :)
We are happy to present you the Winning Solution of “New Image for AIGAM” Pitch, created by Jacoby from Brazil.
1. Logo
