A selection of various winning logo designs, already on air representing their companies to the outside world. Let’s remember the pitches and some interesting statistics about each one of them.

Reflex & Allen Group
Soon after acquiring a smaller British player, Reflex group wanted a new name and logo to express the identity of the recent merger. This Pitch has attracted 138 proposal from 15 countries and in the end the USD 2000 went to FF from Italy.

Quippe.it
553 logo proposals were submitted for the perusal of Quippe, a low cost and environmental friendly print studio. Despite the minimum budget invested and the Brief made available only in Italian language, this project has attracted BootB Creators from 14 countries. The USD 1200 prize went to Beppe064.

eSoccerTime
11 countries were represented in the Logo design Pitch started by a now up and running start-up looking to commercialize over the internet football merchandize. Among the 103 proposals coming from 11 countries, the Solution submitted by MoRoZ was the one scoring.

Should you want to see all these logos at work, feel free to visit the Brands’ websites. Until next time we wish you a great weekend!

What happens to creativity bought on BootB? Most of the times it goes on air exactly the way it was initially submitted by the winning BootB Creator, sometimes, before going live it suffers slight adjustments that the Brand considers opportune, less frequently the winning creativity is just the starting point and develops into something new. It may also happen that after purchasing a creative Solution, a client decides to use only part of it.

And this is exactly the case for the Name and Logo Pitch run by Fondazione Fiera Milano. For various legitimate reasons, after rewarding Lidoska for her proposal, the Brand decided to use only the name.

MiCo is how Europe’s largest Convention Center will be called. It’s simple, short, easy to recognize and to understand, as described by Lidoska in her proposal.

The hand painted logo proposed was chosen to give a touch of familiarity, naturalness and uniqueness. Click on the image to see full Solution, including stationery examples.

So, what do you think of it? By the way, more winning logos will be published this week. Keep an eye on the blog..

An Italian producer of security locks wanted to sweep away every theft related worry a bicycle owner might have. After engineering a unique wall anchor lock called simply Wallock, the company needed a viral marketing idea to increase product awareness among cyclists or bike owners in general.

Here is the video chosen to spread the word about Wallock - even if the World goes upside down, you will still find your bicycle exactly where you… “walllocked” it :)



This video has been created by karan_s and it is already available on the producer website and on Youtube.

Pretty cool, don’t you think? Question is: would you share it with your friends?

Surfing around the web we’ve seen that two of our past clients have put at work the creativity bought via BootB. Some of you have probably noticed this before us but we still want to take the opportunity to remember all of you about some of our older website design pitches and share the outcome with everybody.

SANMIRO is a young and dynamic company which needed a website face lift reflecting its innovative spirit. Chosen among a host of proposal, the website design submitted by morfeusweb was the one meeting all the expectations outlined by SANMIRO.

Mondo Arancio is a beautiful initiative, a nonprofit organization decided to protect and preserve the Sicilian land and harvest tradition, by giving away for adoption nothing else but… orange trees. The website design standing head and shoulders above all Solutions arrived in response to this challenge was the one signed by whiteoctopus.

Click the images to see all redesigned pages. Once you’re done checking them out come back to tell us what you think :).

Born 39 years ago in Reggio Emilia, a small and happy city in the northern part of Italy. Graduated from the local Art Institute and from the Academy of Fine Arts in Bologna, under the guidance of Concetto Pozzati. Moved to the United States eight years ago. Works as Senior Art Director at GAVI International, a marketing agency near Chicago, Illinois.

She is Lidoska – painter, art director and BootB Creator.

Read her story and see her work!

Race Date: March 1st, 2011
Circuit Name: BootB – World’s Best Creative Department
Race Length: 21 days
Number of cars: 185
Number of countries represented: 15
Winner: Bruno Maugery, Art Director from France, Solution number 176.

Read more »

We’ve only heard good things from Berlitz, about the Solutions submitted in response to its Autumn Campaign Pitch so we decided to share some of the contenders of the two-tongue girl :)

The winning Solution coming all the way from Australia had very strong local contenders from Italy. Triple congratulations to Metrocuadrocubo who has featured the shortlist three times, and just as warm compliments to Tinoart for his shortlisted Solution.

Click on any of the images below to see the full content of proposals.

“Speechless Never Again” (Solution number 8) presents several everyday situations when the lack of language skills can put one in difficulty.

“Ages – How antique are your language skills?” (Solution 13) is subtly reminding those who have studied a foreign language long time ago that they might want to improve it or start from scratch.

“Arrested by the Foreign Language Police” (Solution 24) is playing on the double sense of the verb “arrestare” in Italian (arrestare = to arrest, to block, to stop). Apart from illustrating several “language criminals” and what they have been charged of, this campaign is bringing back those moments when faulty language skills had stopped you from participating to a conversation or taking advantage of an opportunity.

Tinoart proposed a campaign that makes fun of a pretended English mother tongue Italian that misspells a very common word – “Biutifull” (Solution 30)

This Shortlist is beautiful indeed, don’t you agree?

On April 3rd 2011 local consumers in Trento (North Italy) had been introduced to Poli’s new logo, restyled and adapted to the new market demand. This is the first company’s redesign since 1995. The new logo, designed via BootB, attains to face the challenges of the future without losing its precious historical heritage of over 50 years of activity.

This logo design Pitch brings in a wonderful story that we are proud to share with you. Most interesting aspects of it are internationality, full client satisfaction and rewarded and credited Serbian Creator who gained further projects to work on after the closure of the Pitch online.
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“We have gained access to a very large number of proposals, putting across multiple creative expressions. This has allowed us to spot the one creative proposal fully meeting our communication requirements…“, said Paolo Patruno, Marketing Manager at Parà Group.

Family company, Parà Industrial Group was founded in 1920 and today it is the European leader in manufacturing and selling fabrics for indoor and outdoor decoration. On the occasion of launching TEMPOTESTSTAR FR, its new fabric with flame retardant properties, the group needed a print campaign to convey innovative attributes of the product.

Burning up competition, the proposal submitted by Metroquadrocubo won the competition and brought USD 1 200 to its author. The image above is the implemented version of the creativity, almost identical to the one submitted. Bringing together two essential concepts, the firefighters truck as a symbol of extinguished fire and the baby, as the image of serenity, the Solution communicates the main strengths of TEMPOTESTSTAR FR.

The campaign is now on air. The Italian version of the ad is has already been published in the specialized magazine Tenda IN&OUT.

“BootB has proved to be a truly fast, easy to use and affordable solution to finding the best creativity to represent our new innovative product – Tempotest. Without any doubts we will use again the BootB service for our next marketing projects, both national and international ones.“, concluded Mr Patruno.

Our Creators are burning with creativity so any new creative challenge is very much welcome :).