Remember the Russian computer shop looking for a unique name and logo? Let us refresh your memory!

A year ago a new retail computer shop with an innovative shopping process, offering a wide range of computer related products, was finding its way to the Moscow market. Its target? Techies (also known as computer geeks :)) or at least those who don’t need a shop assistant to tell them what they need to buy. Designed with an automated buying system, allowing cost savings that translated into lower prices for the end clients, this shop needed an outgoing image.

Discover it!

Today we meet Georgina, the Evolution Travel winner - a freelance based in the UK who loves to design for museums. She has recently took on London 2010 Triathlon challenge!

Here is her story!

Famous French house Vionnet has started another chapter of its story after being bought by the Italian investor Matteo Marzzotto, back in 2008. Looking for a website design to recall the history of the brand while suggesting its recent re-birth, Vionnet has tapped into the creativity of the BootB Republic.

The most “chic” proposal came from Super_Simo. Her Solution finished first, but other 4 Creators have managed to impress the Brand.

Let the catwalk begin!

Did it happen to you to slip and trip in the street due to mistreated roads and sidewalks? Well, this is just a minor example of street accident for which you could claim compensation. Based in Rimini, Addari is a professional studio doing all the work for its clients during the accident-claim procedure.

Back in April, Addari came to BootB looking for an efficient local poster campaign to promote its activity. 120 poster ideas were submitted in response, but as usual one stood above all – congratulations marcolucidiud.

Can you imagine a cow crushing your expensive car or a U.F.O landing on your car’s bonnet?

Freedom is one of our most valued principles but the experience has showed that in order to make the Comments section a useful tool, for both Creators and Brands, it needs a set of rules (horrible word yet sometimes demanded) and a firm hand when the rules are ignored :)

The Pitch Comments section was thought to facilitate direct contact between the Brand behind the Brief and the Creators participating in order to improve the outcome of the Pitch. However the way it is currently used, by Creators on one side and Brands on the other, it hardly brings any satisfaction to none of the two.

Most of that is due to the lack of explanations and guidelines on BootB’s side and we are the first to admit it. While waiting for the September enhanced Comments tab that will give you more freedom of expression, we have decided to establish a set of rules on how to use the current Comments Section so that it boosts the experience of all part involved.
Additionally BootB will post–moderate all comments and remove those which violate the rules stated here below.

Check them out (available in English and Italian)!

Just in case you haven’t seen it yet (hardly probable if you were in Italy recently :), here is the IP spot designed via BootB by lchumpitaz. Great execution!



Curious to know how he did it? He says it all in his recent interview. We’re working on sharing many more winning Solutions with you!

By the way, we’ve noticed some of the Creators new on board are wondering why we are not uncovering all the winning Solutions, so we take the opportunity to explain one more time how does this work.

Before anything we are not an open platform where all submitted Solutions are visible to all Creators or basically any visitor of the website. This guarantees maximum originality in submitted Solutions as Creators cannot inspire themselves from the other proposals and moreover, they can re-use their creativity in the unfortunate case of not winning the Pitch.

OK, so here is how and when we are allowed to disclose the winning Solution:

∞ All IP rights over the winning Solution are tranferred to the Brand. In parallel the budget is wired to the account of the winning Creator.
∞ Most of the Brands prefer not to publicly uncover the creativity until its implementation/production. Sometimes the Solution is used pretty soon after the closure of the Pitch, in other occasions is intended for future projects.
∞ We can only publish the winning Solution in the Blog upon Brand’s approval formalized by signing the “License Agreement” (legal doc allowing us to make the Solution public). As soon as that happens you all get to see it in the BootB blog.

Please note that the same procedure applies to shortlisted Solutions. We contact Creators featuring the shortlist made by the Brand and we ask them to sign the same document, since all IP rights over their Solutions belong to them.

Stay creative and faithful :)

For any doubts you know where to find us (info@bootb.com).

They say “a promise is a debt” and here at BootB we like to pay our dues. A while back, when disclosing the C.O.W winning Solution, we committed to interviewing Aglaia, the designated winner. It is not a first we discover a team behind a BootB username: Kung-Fu Panda, a mushroom and a clean Iggy Pop – this is how Bob, Mariagrazia and Elia describe themselves :)

Probably the most out of the box interview we had so far!

How to optimize your BootB participation? Here at BootB, we thought there’s nobody else better qualified to answer this question, than our own best Creators!

Closely following the Comments sections of all Pitches and interviewing or exchanging casual emails with some of you, the idea pop up: a BootB Best Practice Guide, designed by BootB Creators for BootB Creators. There are no better advisers out there when it comes to giving tips and suggestions on how to get the best from BootB :)

To get things rolling, we’ve started by contacting the Top 5 Creators and we’ve gathered their precious input in a preliminary version of this guide. Additionally, we’ve included great pieces of advice from interviews with our recently winning Creators.

However, we are confident that the biggest part of the Creators community has important learnings and valuable suggestions to add so we invite you all to participate by leaving comments. We will keep an eye on your recommendations and we will regularly update the Best Practice Guide.

Here is a quick preview of the guide, divided by Pitch Process stages:

∞ Pitch Selection – make sure your not wasting your time or the time of the Brand

“Participate only if you you’re convinced you will bring a significant contribution and design with passion – when the creative Solution is prepared with dedication and excitement, while in brief, most of times it stays head and shoulders above the rest” says Armint.

∞ Solution Preparation – don’t flood, design to win and keep your feet on the ground

“Read carefully what the Brand has to say, try to understand its needs and go the extra mile when working on your proposal. Again, one should keep in mind that while the Solution may be absolutely great, for various reasons it just doesn’t fit 100% the Brands needs. Many other Creators will participate, so always remember that you might not win. When that happens – take it easy!” says mxone.

∞ Post Solution Submission – don’t fill up the Comments section with feedback requests

“Use the Comments section to ask precise and helpful details. Did you get an ugly Thumbs Down? Don’t waste time and effort to ask useless feedback. Work on another Solution before the end of the Pitch.” says Tumitu.

∞ Free additional advice – wildly creative recommendations

“Enjoy the ride! BootB is a wonderful opportunity to express yourself creatively. If you’re trying to make it in the creative industry, use these briefs as a way to improve your folio. All Briefs are live and most offer the possibility to create something truly wonderful!” says flood.

Interested to know more? Here is the full Best Practice Guide (v 0.1)! Have a great read and have your say!

11k USD, exposure and a job – this is what Lchumpitaz recently won after participating to the BootB Pitch “TV Spot” signed IP. Coming from Peru, Luis has showed us all that on BootB, talent crosses through every culture and over any border :).

See how he did it!

We thought about starting directly with the winning Solution since curiosity was running so high :)

Looking to be unconventional all the way, this agency came to BootB to seek for a unique corporate identity – one that corresponds to its mission based on customer value co-creation principals.

Apart from being a cute and funny animal, the cow has a very rich animal symbolism: abundance, potential, fertility, nourishment, beginnings. Remember the Cash Cow in the BCG Matrix – the one you milk for profits? What about the charging bull of Wall Street – the symbol of financial optimism and prosperity?

The name C.O.W is unconventional indeed, both hilarious and international. The logo – simple and easy to recognize, says innovation by all means. No doubts: a winning Solution. Well done Aglaia! Looks like you’re just as curios to know her :). An interview is coming up soon!

We’ve left the most exciting news for the end: today C.O.W is launching another Pitch on BootB! The cowgirl and the cowboys behind this agency will introduce themselves to you, give you a better grasp of their business and throw in another creative challenge: a web-skin for their cow-farm website.

Milk your creative mind!