Dove brand was launched in 1957, and since the moment Dove advertising message has been a constant: It’s not soap. It’s a beauty bar. The picture of cream pouring into the bar was the iconic image Dove used in ads for nearly five decades.

In 2002, Unilever (owner of the Dove brand) reduced number of its brands from 1,600 to 400. Dove was nominated to be one of the master brands, so it had to come up with a message that could speak for all its products such as soap, body wash, deodorant, hair care and body lotion. Brand should become a beauty brand, not just a beauty bar.

the rest of the story

Some time has passed since the “Senza Dolore” Inauguration Event. Now we are ready to share a short photo report with you.

But first - just a couple of words about the project.
The social project “Senza Dolore” (which is “Without Pain” in Italian) is aimed to promote the “culture of pain relief”. It communicates that relief is not just desirable but also possible. The ways to avoid unnecessary pain are explained in the materials produced by “Senza Dolore” initiative.

Inauguration Event was just the first day of the “National Day of Relief” exhibition in Rimini. During this exhibition 42 creative Solutions designed by BootB Creators and chosen by “Senza Dolore” were presented to visitors of “Sismindo” castel and shopping centre “Le Befane”.

Other photos here

We’d like to share with you amazing samples of creative works that proves (once again :) that creativity can be found everywhere!

All these street paintings were done by Kurt Wenner, well-known artist and architector. He interprets Renaissance classicism with a thoroughly singular voice. The scope of Wenner’s works is not confined to a canvas or limited by a frame. He designs and executes permanent works of art and architecture, as well as ephemeral visual illusions.
More creative street paintings here

OK, here is another creative person - he can be easily recognised by the BootB T-shirt :)

Nickname: Gorbacheff
Country: Russian Federation

We are sure you remember a Pitch called “Logo + Payoff GRU RADIO“.

The “Shopville Le Gru” -shopping-center #1 in Turin- wanted a logo and a captivating slogan/payoff for their new radio, a REAL broadcasted RADIO, and not only music aired in the shopping center :)

Today we’d like to exhibit to you some logos which were chosen by Le Gru team as very good ones out of 334 they totally received. At first we felt a little uneasy, as the Brand Builder was too busy to comment on the short-list. But then - hey - it’s a good chance to give a word to you! We ask you to vote for the logo you like most!

 Loading ...

Dear BootB Creators (and Brand Builders :)

we are very happy to invite you to visit us in Amsterdam on June 3-4, 2009!

Be a hero!

This year MarCom 2009 gathers marketing and communication professionals with the goal to come out the crisis stronger than ever before. You can lead the struggle!

MarCom is the only annual meeting point in Netherlands for marketing & communication. It is built fully around the current challenges in marketing and communications involving all disciplines of the industry. From concept to execution, digital media to research, CRM and in-store events. MarCom offers a wide range of solutions on the exhibition floor, in the seminars and during organized networking sessions.

Website:
http://www.adformatie.nl/marcom/

Address:
BootB booth is 10A05
Amsterdam RAI
Europaplein 22
NL 1078 GZ
Amsterdam

Opening hours:
June 3, Wednesday: 10 a.m. - 7 p.m.
June 4, Thursday: 10 a.m. - 5 p.m.

Looking forward to hear your creative voice!

In case you will be in Italy next two weeks - don’t forget to visit Rimini for an exhibition held by “Senza Dolore” (Without Pain). This initiative is aimed to promote the “culture of relief” and to extend the awareness that relief from pain is not just desirable, it’s possible.

The exhibition will present the best Solutions developed by BootB Creators for the “Senza Dolore” Pitch (you will see them also in a BootB Blog soon :)

Have a look at the invitation

English version

and the leaflet for more details.

English version

All these materials have been developed by brunod whose Solution was chosen as the Winner of the Pitch.

We’ve just discovered that KTULXU added BootB as ‘The best website for creative people‘ to bestuff gallery:

Do you agree with the opinion?
We’d really apreciate your support and your votes! :)

Following our recent post “Who are the BootB Creators on the Planet?” we’d like to present you an interview with Armint, a guy who occupied the top line of the list.

This interview was done by Visualchemist (as usual :) and here is her intro:
“It was a great experience for me to get to know BootB creative “Armint.” As a winner of two BootB pitches and currently ranking in the top slot of the BootB creative rankings, I was very interested to know what makes him tick.“

Enjoy the interview!

Some days ago we shared with you some Creative Solutions that were selected by Matthew Watkins (daddario.it) as good but we couldn’t share the winners, as not yet executed.

Today we are going to share with you the Winning Solution and one of the 2 Additional Solutions bought by the Brand (another one is still “top secret” :)

In the implementation of the real campaign (which you can see already in the streets of Milan) daddario.it has exploited both the Solutions. Here it is:

Just to remind:
the Pitch was “Outdoor-Print Campaign” by daddario.it;
the Winner is Organista;
the Additional Solution bought (actually only the copywrite from it) from ela.

Here is the original Solution by Organista:

English version

And here is the original Solution by ela:

English version

Do you like it?
:)